Today we’d like to introduce you to Alice Macedo.
Hi Alice, please kick things off for us with an introduction to yourself and your story.
I was born and raised in Rio de Janeiro, and my musical journey began at just six years old when I embarked on a path that would shape my life, starting with voice lessons that ignited a passion for music. As the years unfolded, my enthusiasm led me to move on to other areas of this thrilling industry.
I made a pivotal change at the age of 17 by moving to Miami, Florida, to complete my high school education in an arts-focused charter school, which then moved my journey to the halls of Berklee College of Music in Boston. There, I transformed my passion into a purpose, seizing every opportunity that came my way. My years at Berklee were marked not just by academic success but also by a range of leadership roles. I served as the Editor in Chief of the Music Business Journal, a role that showcased my capability in blending my musical acumen with business acuity.
I also took on the Law and Management Club’s presidency, building up their partnership with Harvard Law School. My commitment to supporting women in music was put into practice with my role as the Events Coordinator for the Women Musicians Network. Additionally, I was a proud member of the Berklee Popular Music Institute (BPMI), a distinction that allowed me to shine behind some of the biggest stages in the world at Lollapalooza Chicago in 2022.
As the years went by, I was honored to accomplish multiple recognitions. I was honored to receive the Music Business Association 2020 Scholarship, the Boston Magazine Endowed Scholarship, Berklee’s Music Business Department Entrepreneurship and Technology awards, and, most recently, this years prestigious BMI Peermusic Latin Music Award for my songwriting excellence, represented by my track “Te Levo Comigo.”
By the end of 2022, after a couple of months of internship, I was offered a role at Ranked Music, a digital marketing consultancy, where I’ve had the pleasure to work on campaigns for some of the industry’s biggest stars. From Bad Bunny to Anitta, Maluma to Karol G, from Warner Records/Latina to SoundOn/TikTok. As their Strategy and Planning Specialist, I have taken a seat at the intersection of innovation and influence. I am now focused on not only analyzing data and trends but also in crafting strategies that propel artists to unprecedented digital growth. I hope to continue to shape the industry’s landscape while also nurturing my own musical talents.
In the ever-evolving world of music, I hope my journey serves as an inspiring testament to the power of passion, talent, and an unyielding commitment to growth.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In the heart of the music industry’s whirlwind, I found myself faced with the exhilarating yet challenging process of embracing its high-speed pace. The rhythm of constant change required me to swiftly adapt and evolve, pushing me beyond my limits as I navigated this dynamic landscape. As I immersed myself in the digital marketing realm of Latin Music in Miami, I recognized the imperative to sharpen my data analysis skills and embrace the nuances of the Spanish language to create resonant connections. The journey to proficiency demanded relentless dedication and a commitment to improvement. Yet, amid these trials, I was grateful for the chance to glean a diverse range of skills from my talented peers in the industry. Despite the intensity of the experience, I cherished the opportunity to rapidly expand my skill set, reveling in the joy of not only overcoming challenges but also embracing them as stepping stones on my transformative path.
Can you tell our readers more about what you do and what you think sets you apart from others?
In my current role as a Strategy and Planning Specialist at Ranked Music, I specialize in elaborating comprehensive artist development and release strategies that cater to a diverse range of musical talents across various genres. What truly fills me with pride is witnessing the remarkable growth of the artists we collaborate with, watching their trajectories ascend alongside the success of specific songs. An accomplishment that particularly resonates with me is my involvement in Myke Towers’ global hit “LALA,” where I collaborated closely with his team to contribute to its monumental success as a #1 Spotify Global song. What sets me apart in the music industry is my deep-seated musical knowledge, which grants me the ability to engage effectively with artists and comprehend the musical essence that others might not fully grasp. This combination between my musical expertise and the artist’s vision enables me to create strategies that resonate with them, fostering connections and propelling both the artists and their creations to unparalleled heights.
If you had to, what characteristic of yours would you give the most credit to?
I believe that my success is a lot due to my resilience and unending commitment to learning. The music industry’s constant evolution demands adaptability, and I firmly believe that my ability to embrace change and my continuous pursuit of knowledge have been pivotal in my journey. I highly value the practice of listening to others, absorbing diverse perspectives, and seeking out new insights. In an environment where transformation is the norm, my receptiveness to fresh ideas and my dedication to self-improvement have not only propelled my personal development but also positioned me to navigate the dynamic landscape of the music industry with confidence and innovation.
Contact Info:
- Instagram: https://www.instagram.com/alicermacedo/
- Linkedin: https://www.linkedin.com/in/alice-macedo-/
- Youtube: https://www.youtube.com/channel/UCE6jivsm3CT-LJ1H_6eC7sw
