Today we’d like to introduce you to Roz Rabbani.
Hi Roz, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I graduated college in 2020, right when Covid started and moved back in with my parents and started baking a lot like so many other people. I started an Instagram page to post the things I baked for my friends and family. One of my good friends asked me to make a couple of cakes for his sister’s small wedding and I said yes even though I hadn’t really decorated cakes before. I had about two months until the wedding so I practiced at least weekly, and then I never stopped. Once I started posting my cakes more on Instagram and TikTok, people started DMing me to order them. Now I make cakes full-time!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s been fairly smooth. It gets a little hard sometimes since it’s a one-woman show. I’m the baker, the decorator, the shopper, the social media manager, the photographer, the videographer, the customer support representative. It definitely gets a bit overwhelming at times but it’s pretty simple and I get to do things how I want.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a cake baker/decorator based in the Brentwood neighborhood of Los Angeles. I specialize in vintage-style cakes with a lot of embellishments. I’m known for my fun, colorful, girly take on the classic vintage cake. I add things like disco balls, glitter cherries, edible images, and other fun toppers on my cakes, which I have become known for. I am most proud of the fact that I created a whole business out of a hobby that I started in my parent’s kitchen. I love the fact that I have a pretty specific clientele of Gen-Z/Millennial people (mainly girls/women) who order & post my cakes online. I’d set me apart is that I really relate to my clientele since I am one of them. I’ve created a really beautiful community of similar/like-minded individuals on my Instagram and TikTok pages, which is super fun and exciting. Also, I like to post some interactive content on my Instagram, such as bracket-style food polls that my followers can vote on. I also have a monthly post that I do on Instagram called “HOT GIRLS LUV ROZGOTCAKE” which is a compilation of photos of my beautiful customers with their cakes. I also make and sell fake cake objects like mirrors, jewelry boxes, other trinket boxes, etc.
Have you learned any interesting or important lessons due to the Covid-19 Crisis?
I actually started baking during Covid & quarantine, so I wasn’t really working through the thick of the pandemic. But I guess I learned that it’s important to focus on & make time for your hobbies & interests because you never know what they may become.
Pricing:
- 6” cakes start at $120
- 8” cakes start at $140
- Small two-tier cakes start at $200
- Large two-tier cakes start at $300
Contact Info:
- Instagram: https://www.instagram.com/roz.got.cake/?hl=en
- Other: www.tiktok.com/@roz.got.cake
