Today we’d like to introduce you to Monique Jackson-Fitzgerald.
Hi Monique, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
From the early stages of my career, I found myself drawn to the world of marketing, branding, design, and copywriting. It began when I landed a position at a technology company, where I immersed myself in sales, marketing, and advertising copywriting. This experience provided me with a solid foundation and ignited my passion for creating compelling brand narratives.
However, I felt a desire to explore different career paths, and I decided to pursue a new direction as an attorney. I specialized in local government law and estate planning, which gave me valuable insights into the importance of effective communication in the legal field. During this time, I also had the opportunity to develop public seminars and marketing materials, further fueling my interest in visual persuasion.
Seeking to expand my expertise in visual strategy, I joined The Huck Group in Los Angeles. Starting as a visual strategist, I soon progressed to the role of Director of Litigation and studio manager. This position allowed me to refine my skills in visual storytelling, litigation support, and project management.
Motivated by a shared entrepreneurial spirit with my husband and business partner, Rick Fitzgerald, we decided to establish Lazy Turtle Group. This venture became a platform for us to generate innovative ideas and provide services such as brand identity design, consumer packaging, art direction, and website design.
Now, at this juncture of my journey, I am merging my diverse skill sets to enter a new realm: assisting artists in developing their personal brands and devising effective marketing strategies to elevate their professional careers. It brings me immense satisfaction to combine my marketing, branding, legal, and visual expertise to empower artists and help them flourish in their respective industries.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
While our journey has been filled with fulfilling moments, it hasn’t always been a smooth road. As a small creative group, we have encountered challenges that mirror those faced by our clients. One of the key struggles we’ve witnessed is the task of effectively conveying an artist’s story, engaging the public, and maintaining authenticity while still achieving financial success.
Our unique positioning and experience have allowed us to address these challenges head-on. We are dedicated to helping artists increase their visibility, leverage social media for engagement, promote events and sales, and expand their exposure. Our overarching vision is to provide comprehensive support to local artists through services such as personal branding, website development and maintenance, and marketing and PR strategies.
A significant part of our mission is centered around elevating every artist we work with. We firmly believe in the power of embracing the present moment and helping artists recognize their inherent value. Our approach involves showcasing their talents in a manner that respects their mission and values while also promoting them in a way that leads to growth and success.
We understand the complexities involved in marketing, and we strive to fill in knowledge gaps and leverage technology to streamline the process. By taking care of the nuts and bolts on the marketing side, we aim to provide artists with the peace of mind to focus on their creative endeavors without worrying about the intricacies of promoting their work.
Though we have encountered obstacles along the way, we have grown stronger by learning from these experiences. Each challenge has allowed us to refine our strategies and expand our expertise, ensuring that we can continue supporting artists and making a positive impact in the creative community.
We’ve been impressed with Lazy Turtle Group, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At Lazy Turtle Group, we are a dynamic branding and design agency driven by the philosophy of ‘Use our imagination’ for ‘Idea Generation and Design.’ We take pride in our ability to think outside the box and constantly explore new methods of design and marketing. Our goal is to find clients who embrace flexibility and are open to trying innovative approaches.
With each new client and project, we push the boundaries of our skill set and refine the services we offer. We believe in a holistic creative approach, going beyond the traditional formulas and delving deep into the most valuable aspects of the branding and design process. This mindset allows us to elevate our clients and provide them with unique and impactful solutions.
What sets us apart from others in our field is our commitment to being visually persuasive and strategic. We understand the power of storytelling and strive to elevate artists’ voices through our work. Our team is dedicated to creating captivating narratives that resonate with audiences and leave a lasting impression.
One area where we excel is in helping creative professionals showcase their work and connect with potential clients online. We strongly believe that a great website is essential in today’s digital age. That’s why we are passionate about assisting artists and photographers in creating stunning Squarespace websites that truly reflect their individual styles and vision.
As a brand, we take great pride in our ability to consistently innovate and deliver results that exceed our client’s expectations. Our passion for exploring new ideas, coupled with our expertise in branding, design, and marketing, positions us as a trusted partner for artists seeking to elevate their presence and reach a wider audience.
We want your readers to know that Lazy Turtle Group is not just a design agency but a creative powerhouse that thrives on pushing boundaries and challenging conventions. Our offerings encompass comprehensive branding and design services, with a focus on website development, personal branding, and strategic marketing. We are dedicated to helping artists unleash their full potential and make a meaningful impact in their respective industries.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
At Lazy Turtle Group, we firmly believe in the power of risk-taking when it comes to the creative process. We understand that great achievements often stem from stepping outside of our comfort zones and abandoning preconceived notions. There is a certain thrill and energy that comes with breaking free from the rules and allowing ourselves to explore uncharted territories.
By embracing change, continually challenging ourselves, and remaining fully present in the creative experience, I believe that I can achieve extraordinary outcomes. I see risk as an integral part of the process, a necessary catalyst for unlocking our creative potential.
Throughout our journey, we have taken major risks that have shaped our growth and success. One such risk was the decision to establish Lazy Turtle Group as a branding and design agency. Venturing into entrepreneurship and building a business from scratch required courage, resilience, and a willingness to embrace uncertainty. However, it was through taking this risk that we were able to pursue our passion for supporting artists and helping them achieve their professional goals.
We encourage our clients to embrace risk-taking as well, as we believe it is essential for their creative and professional development. We strive to create an environment where artists feel empowered to explore new ideas, challenge conventions, and push the boundaries of their craft.
Contact Info:
- Website: lazyturtlegroup.com
- Instagram: @lazyturtlegroup
- Linkedin: https://www.linkedin.com/company/lazy-turtle-group-llc/
