Today we’d like to introduce you to Veronica Fields.
Hi Veronica, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Back in 2018, I came up with an ideal to create with a crazy ideal of blending the gaming truck party and girl spa party businesses and birthed Glam It Up Events. At a time when we were starting to social media impacting the self-esteem of girls, I wanted to create a business to celebrate girls, spark creativity, and boost self-esteem. My husband and I did tons of research and located a gaming truck builder and decided to use our savings to create an event planning and rental business. We worked very closely with builder to create a 26-foot trailer fit for royalty equipped with patio, televisions, air conditioning, hand washing stations, makeup mirrors, and bluetooth speakers. In addition to trailer, we purchased a pick-up truck to tow trailer and also had to learn how to properly haul a trailer which was an experience! Our business is mobile, we come to your home, set up, host, and breakdown. We handle everything from your invitation, favor bags, and thank you cards.
Once the trailer was complete and website, we had our official launch party in June 2019. It was a great day as family and friends somewhat understood the concept but to see it was amazing. Since this was a new niche and offerings were just popping up on the celebration scene, I had to work hard to share the message ” self-care is not selfish” and we must start teaching girls at a young age that taking time for self-will create more balance and happiness in life! We have several party packages range from tea parties, spa parties, paint parties, as well as custom events for girls, women, and organizations. Our area of coverage started out Los Angeles County and now we cover Orange County and the Inland Empire.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Although the event industry is a growing segment, getting funding for a niche business has been difficult. My business is self-funded and design cost, trailer construction, and ongoing maintenance cost was costly but I believed in my vision and mission. The girl spa business is growing and every day, I see someone new entering in the girl spa party space which is wonderful but many are self-funded and that’s a problem. Now more than ever, girl spa party operators need capital to continue to offer an alternative to young girls for birthdays, end of school year celebrations, play dates, and milestones reached.
Marketing was another struggle because there is no real category for this type of business. Normally, I have to choose something similar to event planner to ensure we are properly placed for max visibility. I have definitely learned over the years that they majority of parties come via referral. I know that every girl who comes to a party is just as special as the birthday girl so I work hard to make sure each guest has the best experience possible.
As you know, we’re big fans of Glam It Up Events. For our readers who might not be as familiar what can you tell them about the brand?
Glam It Up Events is all about creating events, celebrations, and workshops that are meaningful and fun. We understand that beauty is more than skin deep and is about finding self-worth. Our parties are designed to promote the beauty within as we celebrate birthdays and special occasions. We host parties from 1.5 hours up to 3.5 hours. The Glam Trailer Lounge can be rented up to 10 hours daily for movie shoots, photography, waiting lounge, dressing room, and more.
Glam It Up Events is designed to host all-inclusive spa-themed birthday parties for ages six and up, social events, corporate events, wedding, prom events and much more. Through a combination of creativity and vast resources, there is no limit as to where we can take your next event.
We are passionate about helping women and young girls realize their own beauty and find a place to express themselves. We seek to provide a unique and unforgettable experience that is rooted in self-care, confidence, creativity and relaxation. Our goal is to put each girl in the spotlight and make her feel beautiful and special.
This summer, girls will have an opportunity to engage in hands-on STEM/STEAM based activities while having a fun time engaging with a variety of fun projects. Our Glam Lab session includes a make and take home project which participants have customized with their own creativity during the Glam Lab session. Our guests will have the opportunity to make and customize sugar scrub, lip gloss, bath bombs, and more! The workshop will incorporate brains and beauty! At the end of the party or workshop, each guest will be allowed to take home. These sessions will take place in Pasadena, CA at Garner Exchange or any location of choice!
What set Glam It Up Events apart from their competition:
Our Attention to Detail: From the decor to the food to the entertainment, Glam It Up Events may pay close attention to every detail to ensure that their events are flawless and memorable.
Personalized Service: Glam It Up Events work closely with our clients to understand their needs, preferences, and vision for the event. This ensures that each event is unique and tailored to the client’s specific needs.
Creative Approach: Glam It Up Events has a creative approach to event planning, incorporating unique themes, activities, or entertainment that will leave your guest in awe
Professionalism: We prioritize professionalism and reliability in their work, ensuring that they’re always on time, well-prepared, and responsive to their client’s needs.
Glam It Up Events is committed to delivering exceptional experiences for their clients and guest.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
If you would like to support Glam It Up Events, here is our wish list:
Attend events: Glam It Up Events will be hosting new and exciting events throughout the year focused on self-care and celebration, join us!
Referrals are Golden! If you know someone who is planning an event, you can refer them to Glam It Up Events. This can help to increase their customer base and bring more business to their company. We plan events for social events, corporate, and non-profit organizations.
We Collaborate Not Compete: If you may want to collaborate with Glam It Up Events on a project, we are always open to opportunities. This can help us expand our network and provide opportunities for them to work on larger and more complex events.
Share our posts on social media: You can support Glam It Up Events by sharing their social media posts with your followers. This can help to increase their visibility and attract more clients to their business.
Leave a positive review: If you’ve worked with us in the past and had a positive experience, consider leaving them a positive review on platforms like Yelp or Google Reviews. This can help to increase their credibility and attract more clients to their business.
Contact Info:
- Website: www.glamitupevents.com
- Instagram: @glamitup_events
- Facebook: @glamitup_events
