Today we’d like to introduce you to Jazmine Valencia.
Hi Jazmine, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I’m the founder of JV Agency, a marketing agency in West Hollywood. With artist-focused marketing and a culture-building savvy approach, we implement key branding strategies and sponsorship campaigns while culling from a strong industry network.
Innovating continuously in a relentless, changing digital landscape, I have handled over 2000-plus album launches, guiding and advancing the careers of an eclectic roster of top-selling artists, including The Killers, Fall Out Boy, Avicii, Max Frost, American Authors, and Shawn Mendes, among many others.
At JV Agency, we handle every aspect of marketing for a single, album, or video release for all levels of musicians and genres, we pride ourselves on being connectors and culture creators. “Our mission is to bridge cultural and geographic divides between makers and users,” We help grow careers for some of the most talented musicians today using an artist-focused marketing approach to growth.
I also love to mentor young women in the music industry and help pave the wave for future leaders!
We all face challenges, but looking back would you describe it as a relatively smooth road?
With every business there are always challenges, the key is to take these challenges and learn from them and improve each and every time. The most recent struggle was of course dealing with COVID and how it affected our industry, we had to pivot, get creative and figure out a way to use music to continue to bring people together in a time where that was almost impossible, but we did it and now we are ready to take on this next year!
We’ve been impressed with JV Agency, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We are a music marketing agency that handles bespoke campaigns to help artists advance their careers and take them to the next level! We handle all aspects of marketing for a single album, video release, tour, etc.
JV Agency prides itself on being connectors and culture creators. Our mission is to bridge cultural and geographic divides between makers and users. We use technology as a catalyst for positive change and leverage our vast reach to give a platform to connect.
We use data to help guide us while using intuition to maximize the fan connection and build audiences for our artists. We are always focused on the artist and fan relationship to ensure that the music gets the exposure it deserves.
We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Yes, of course, it showed everyone how many things are out of our control and how much human connection really means to all of us. I was very proud of my team for being so flexible and pivoting when needed and how willing everyone was to help each other out when it was most needed.
Contact Info:
- Website: jvagency.co
- Instagram: https://instagram.com/jvagency
- Facebook: https://facebook.com/jvagency
- Linkedin: https://www.linkedin.com/company/jvagency
- Twitter: https://twitter.com/jv_agency
Image Credits
Images provided by JV Agency
