Hidden Gems: Meet Jewell Swetman of Sweet Fuel by Jewell

Today we’d like to introduce you to Jewell Swetman.

Hi Jewell, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I got started with Sweet Fuel when my interest in food and fitness blossomed. After losing over 100lbs through diet and exercise, my lifestyle had dramatically changed. I became a fitness coach and a nutrition coach and learned how much I loved to help others in their fitness journeys and be able to share the knowledge that I have picked up through my own trial and error. Sweet Fuel was born because I love food. I have always been a foodie, but after prioritizing my health my food world expanded and I became more particular than ever.

Before losing my weight, I loved to make sweets and extravagant cakes. It would bring me so much joy to see how much everyone enjoyed what I made. I no longer wanted to feed my friends and family sugary desserts, I wanted to be able to replicate the feeling of sharing my food but in a healthier way.

My life has become much more busy and I found myself enjoying protein bars more and more but I realized there was something wrong: they never tasted good and the ingredients were junk. Mostly preservatives, sugar, poor quality proteins and really high in fat and sugar alcohols.

I started making my own protein bars and cookies and sharing them at my gym on the weekends. It caught on and I slowly started to emerge as an entrepreneur. Now I have a line of protein bars and I am working on expanding into a full supplement and snack line!

I want to be known for high-quality ingredients, a trustworthy brand that prioritizes balanced macronutrients, and outstanding taste!

My motto is: products made with the health of your body in mind, without sacrificing time and taste!

We all face challenges, but looking back would you describe it as a relatively smooth road?
Getting the recipes just right. Getting the packaging right is a struggle:

– No matter how many times you look at the graphic drafts, you almost always miss something that needs to be fixed next round!

– Material is not easy to figure out!

– You want to stand out but there’s a balance of not too much info on the packaging but you also want it to catch someone’s eye.

Health department licenses and permits are difficult to figure out. Finding kitchens to use showed me how we could do a better job supporting small food businesses in this area. I am a creative person, not a business person so I learn how to run a business every day!

Thanks – so what else should our readers know about Sweet Fuel by Jewell?
Sweet Fuel will always hold our ingredients to a high standard, produce macro-friendly products, and create products with your health in mind. We want to fuel your day with Sweet Fuel!

I am proud to be a woman-owned business and to provide jobs in my area with a friendly and safe work environment. I think what sets me apart is my love for people and wanting to share the appeal of eating good clean food. We should be investing in our food, it’s essential to our health! I want to build relationships with consumers as best as I can to be able to share my products while giving valuable education about eating to fuel workouts and busy lifestyles.

We are working to increase our online sales and looking for businesses that would like wholesale partnerships: gyms, grocery stores, clinics, etc.

Check out our social media and website for any current deals!

Do you have any advice for those looking to network or find a mentor?
I have been very fortunate that my business has aligned me with a great community full of other business owners. My advice is to talk about what you are doing and what you want to do, when you start to speak up, you will find that there are a lot of amazing people out there that would be happy to lend a hand or give some guidance. We all started somewhere and we have all gone through ups and downs, most people will share their journey so you don’t have to repeat the same mistakes they made. Trust me, mistakes will still come! Why not skip a few along the way?

Pricing:

• $4 per bar
• $38 10 packs

Contact Info:

• Website: www.getsweetfuel.com
• Instagram: https://www.instagram.com/getsweetfuel/