Today we’d like to introduce you to Bruno Pisano.
Hi Bruno, thanks for joining us today. We’d love for you to start by introducing yourself.
In 1994, I was living in Buenos Aires, Argentina, playing professional soccer and enjoying a nice life.
While on vacation, I met a girl who was from Manhattan Beach, and falling in love, once she returned back to LA, I decided to follow her, while chasing the opportunity to play soccer for the LA Galaxy.
I brought what I thought it was a good amount of money ($83,000), to survive until I can get paid from playing my sport.
Then, this severe injury happened (torn ACL) and the team doctor recommended I get surgery.
Not knowing anyone else other than my then-girlfriend, I proceeded with the doctor’s advice; but the operation was not good, and my recovery time was much longer than anticipated.
In less than a year of coming to Los Angeles, my soccer career was almost finished, my relationship failed, and I completely ran out of money.
What to do?
Return to Argentina like a loser, or trying to make it in the Sacred Land of the Opportunity?
For a reason that I can’t remember, I decided to stay.
And for one of those other reasons, I ended up going to a network event in which I met this guy who was claiming that he “was making a million dollars selling hot sauces on the internet”.
Internet?
Almost no one heard of that.
But that word really resounded, and I decided to investigate more about it, with whichever rudimentary means there was.
And for another mysterious reasons, I ended up at a computer trade show in Glendale and saw this book that taught you how you can make your own website.
I bought it with the little money I had in my pocket. Then, the logical next step was, to own a computer.
I drove to a chain called “Circuit City” and saw one computer on sale for $4,200.
I asked the salesperson if I could get a credit from the store to buy it.
He laughed in my face, but I asked to speak with a superior and wasn’t leaving that store until I got the computer in my car.
The manager also attempted to laugh at my request of lending me a $4,200 computer, when I had no job, no money, and no credit history.
But something happened to that manager, that he decided to let me have it and pay back within 2 years.
It was exactly 9 months later that I paid the credit in full, and that immediately opened my credit to better opportunities.
Of course, the manager was ecstatic and still wondering how this happened.
I started approaching neighboring stores and proposing to build them a website and get them to get profits from the web.
None of them had any sort of computer (let alone internet connection), so somehow, I felt the need to buy a laptop and carry it with me to show my works to the potential clients.
I visited my people at Circuit City and left the store with this bulky and heavy laptop.
The story then begins.
It happened that these clients that I developed websites for were receiving sales and revenues from the internet.
So, one client referring another, and my business started booming.
What happened back then (this is in 1995) is that any business that I’ve developed a website for, I was placing their info in the directories and search engines of that time.
Google did not exist back then.
So, if I submitted any website that I built to Yahoo, Alta Vista. Excite, etc., my client would get first-page rankings and incredible results.
Somehow my business was exploding, and it was in 1998, when Google came to life, that I figured that this was “the future of Internet”.
Fast forward to today, and even though it’s been great having a clientele such as Verizon, NBC, and even Kevin O’Leary (Mr. Wonderful from “Shark Tank”), my biggest passion comes from helping the local clients, the small business.
I have a collection of videos from happy clients’ testimonials that I can send you anytime. They go back to 1998 and they’re still my clients.
Having played in team sports all my life, once a client hires me, the only results I will deliver is success.
I listen to them, their needs, their goals, and if I feel (and in most cases, I accept working with them) that I can genuinely help them, we work together. If not, I tell them upfront that I can’t help. Or that this may not be the right match.
Just like in sports, I apply the same principles to my business: study the competition and strategize on how to beat them.
I have permanent communication with each of my clients, having monthly meetings to review the work done, and the progress that happened in their traffic and rankings on the first page of Google.
I love overdelivering and establishing life-long relationships with my clients.
They become my friends in a very short time. In fact, almost all my local clients have visited my house.
If my clients win, I win.
I love what I do, and it’s so fun to “work” with this mentality. The day goes fast, and you don’t feel it.
We’ve been impressed with LaV1, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I place websites on the first page of the search results online -organically- at no risk to the client
Can you tell us more about what you were like growing up?
Very social. Since I was 5 years old, my parents put me in a soccer team, and as of today (where I’m a grandfather of 2), I still play at a highly competitive level.
My life growing up was, train, play, and go to school. Could it have been more fun than that?
And I always had the passion for my team to win.
I apply the same principle to my business. If my client wins, I win.
Contact Info:
- Website: https://www.lav1.com
- Instagram: instagram.com/lav1inc
- Facebook: facebook.com/lav1inc
- Twitter: twitter.com/lav1inc
