Today we’d like to introduce you to Heather Pink.
Heather, we appreciate you taking the time to share your story with us today. Where does your story begin?
I never would be here in LA if it wasn’t for an ex… and the NFL. I only applied at the NFL in LA because of an ex, and I only moved to LA because of the NFL. I spent almost 8 years at the NFL in Culver City before starting my company with a business partner, PinkDear LLC. Even though I was producing content, gotten to go to Super Bowls and NFL Combines, etc., I wasn’t fulfilled at my job at the place that everyone knows the NFL. To be honest, I was actually miserable. But I couldn’t figure out my next step in my journey. I had produced live TV for NFL Network, had helped to lead the social media integration at NFL Network, leading a team, heading up social brands and strategies. But yet… I couldn’t find a job and a way out. One of the ways I was relieving myself from stress of the situation was meeting with old colleagues, friends, or networking events and they all simultaneously lead me to… “why don’t you just do your own thing?” And that was it. At the time, I also felt like I saw a future within social media that quite frankly not a ton of people shared with me at the NFL. So, on the last day at the NFL someone asked me, “Hey Pink, what are you gonna do next? Move back home? Get a new fancy job? What about start your own company?” It was like the universe kind of knew that entrepreneur was my very next step. Fast forward a few years later, and the company we built has thrived in a pandemic of pain. In 2022, just when I moved back to West LA, we’ve managed to gain more clients within TV and sports just like we had originally intended. Most days, you can find me nailed to my laptop in West LA or in Studio City on the set of CBS’ The Talk, a client of PinkDear’s.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Well, there’s an infinite number of challenges when it comes to 1. quitting your dream job and 2. creating a company from scratch. One of the hardest things was telling others our vision of our company when we had no clients.
Appreciate you sharing that. What else should we know about what you do?
Our company is a social media consulting agency. We’re not your average social media agency. In fact, when I was applying to other more traditional media agencies, I was baffled at their pricing structure and how rigid it was. Our company is focused on influencers, brands, TV shows, C-suite executives, and more. We specialize in creating engaging communities for brands through organic and original content development and execution. Whether it’s creating a social media brand persona for an influencer and how they should be creating content or it’s a brand that needs to organize how their marketing department works with other departments to optimize their social content… we take our expertise to any form.
Contact Info:
- Website: www.pinkdearllc.com
- Instagram: https://www.instagram.com/heatherpink27/
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