Today we’d like to introduce you to Xen St Charles. Them and their team share their story with us below:
Our founder, Xen, was born into a family plagued by skin and respiratory woes. She grew into a motivated millennial on a mission to relieve her dry elbows and eczema that seemed to be irritated by every lotion and moisturizer that didn’t smell like a medicinal nightmare. Determined to eliminate the look and smell of social exile, Xen embarked on a journey to create the perfect texture and scent of whipped Shea goodness. While becoming somewhat of a self-taught chemist, her squad stumbled upon her creations and began making personalized requests and demanding that she share her treasures with the world. It was then that Xen realized, it was all too good to keep to herself and so…BRASH was birthed!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
To say that being an entrepreneur in these current times is a “smooth road” is to literally be a unicorn! BRASH has definitely been impacted by COVID restrictions, COVID affecting our founder’s health and the health of our staff, supply chain issues, having to pivot parts of the business, staffing issues and the impact of inflation on the cost of just about every part of the business! It has truly been a challenge and we are so thankful for our loyal customers and team!
Thanks – so what else should our readers know about BRASH?
BRASH is a non-toxic, cruelty-free skincare and wellness brand focused on providing our customers with luxury products that make them look, smell and feel as fly as they are!
BRASH is also a Bold, Radiant, Audacious Super Healer. She is unapologetically good and here to kick your ash!
BRASH is an edgy, witty, in-your-face brand that is disrupting the minimalist approach to skincare and bath/body care. We are colorful and playful yet, serious about our customers!
BRASH is proud to be continuously growing and expanding. We are also proud to be an anti-trafficking company that continuously participates in efforts to eradicate the commercial, and sexual exploitation of children (CSEC).
Is there a quality that you most attribute to your success?
Everything we do is with our customers in mind! We pride ourselves in customer service; not just in timely response to questions and concerns, but all the way down to when we are creating the products they love. We are incredibly intentional about what we put in our products and we create everything in small batches with so much love and magic.
Contact Info:
- Website: sobrash.com
- Instagram: @sobrash
- Facebook: Facebook.com/sobrash
