Today we’d like to introduce you to Anthony Coussa.
Anthony, we appreciate you taking the time to share your story with us today. Where does your story begin?
About four years ago, my wife and I found out we were pregnant with our firstborn, Hudson. It took us a while to get pregnant so to say we were excited was an understatement. When I started to tell my friends about the exciting news I got a few responses from them (the ones with kids) that I wouldn’t have time to workout, I wouldn’t be able to continue to eat cleanly and I would need to start working on my ‘Dadbod.’ – That was how the brand was born.
A light bulb went off – there’s a lot of dads I know who are still fit, eat healthy and look great so there had to be a market for parents who want to remain an active/healthy lifestyle and lead by example for their kids. Additionally, I didn’t see anything in the market for dads that were simple, fashionable apparel that wasn’t in your face “look at me, I’m a dad!!”
We started with a few designs one of them being the Dumbbells, deadlifts & diapers tee that is still one of our best sellers today. We have grown in the last four years to multiple different product lines for dads, moms & kids. We also just launched new active nursing bras for breastfeeding mamas who like to stay active and want a bra that’s supportive & cute.
Its been incredibly humbling to see the brand grow and has been so fun to explore different product lines and improve our quality and designs.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Absolutely not! There have been a lot of challenges and learnings along the way. We have had to deal with Legal battles, followed by Covid, followed by IOS14 and IOS15 updates and supply chain/shipping issues. There are always challenges and new variables in the market but figuring out how to navigate them and continue to grow and do right by our customers is what the fun is.
Additionally, the perseverance and ability to keep pushing when (at times) you don’t want to is what will help us get better and stronger as time goes on.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
We are an apparel company aimed at promoting a healthy/active lifestyle for parents who believe in using their kids as motivation to stay healthy, not an excuse.
We are known for high-quality products that parents WANT to wear with pride. We believe in exceeding expectations in quality, delivery time and customer service.
What I am most proud of is seeing the growth of the brand. The pictures we get sent/tagged in are incredible and gives all the fuel we need. From pregnancy announcements, newborn photos in the hospital or professional family photos they’re all incredible and we LOVE seeing each and every one.
Can you share something surprising about yourself?
I am incredibly critical of myself and my brand. I feel like I am failing more than succeeding a lot of the time. I have a very hard time of enjoying the moment and being present and am constantly looking at what’s next.
Contact Info:
- Email: [email protected]
- Website: dadbodapparel.com
- Instagram: https://www.instagram.com/dadbod_apparel/
- Facebook: https://www.facebook.com/DadBodApparelCo
- Youtube: youtube.com/dadbodapparel
