Today we’d like to introduce you to Maria Kobalyan.
Hi Maria, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
The basis of who I am come down to being passionate for art, architecture, and fashion.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
The path to success has been a rollercoaster and nothing close to a smooth road. The saturated jewelry market makes me a stronger creator. I set my creative parameters on a higher level so I do not fall into jewelry seen as typical. Sometimes, like all younger designers, I struggle with imposter syndrome. Though the inner voice feeds the minor anxiety of self-doubt, it also carves better prioritized constructive grasp towards keeping tangible work versus conceptual ideas.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am an interdisciplinary and detail-oriented creative visionary thinker and doer. A curious researcher that has connected with resourceful industries such as entertainment, art, film, fashion, and architecture. Because I was interested in so many aspects of design, I carved to get experience by working for others as well as continuing on creating my own passion projects. In any a way, I dedicated all work explored towards drawing the lines that connect us to human emotion. Artists, filmmakers, and set designers have challenged our normative understanding of perspectival vision and offered alternative ways for us to engage space through vision which offered us ways to explore the mental and physical seductive powers of space. Architects and designers have been exploring the concept of space-time but have seldom exploited spatial ambiguity through the dynamic relativity between the mise-en scene of architectural elements and body movement. These explorations embarked their own pathways that in return came back and honed onto the fundamental gears that keeps Vertexx on its feet. If you look closely at the jewelry pieces as its own objects, you start to notice the intertwined network of perspectival flattening of concealed spaces.
Have you learned any interesting or important lessons due to the Covid-19 Crisis?
The Covid-19 Crisis has definitely been an eye-opener for me and running creative company. Before Covid, I was heavily reliant on vendor sales. But staying in lockdown and social distancing, I learned to improve my social media and website. I learned new tips with video editing and showing up as the face of the company. An important lesson learned is that people buy people therefore telling my story every day lets my audience know that I make every piece with thorough care. Though the online world is accessible, jewelry definitely holds a tactile importance to my audience. People want the in person experience, they want to touch and feel products and really interact with products. I am grateful to have pop-ups up and running again. I have gained a wider audience in 2021 because people started to support and cherish small businesses. It is as if we take care of each other far more than we ever did people. This crisis has humbled each and every single person.
Contact Info:
- Website: www.vertexx.la
- Instagram: instagram.com/vertexx.la
Image Credits:
Basic PR, photographer Viktorija Pashuta Ani Harutyunyan, product photographer, Kateryna Shkytska
