Community Highlights: Meet Nalleli Enriquez-Jackson of Cali Wink

Today we’d like to introduce you to Nalleli Enriquez-Jackson.

Hi Nalleli, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I grew up in a household where I was shown by my parents the power of generosity and the effect it had on a family in need. My parents always had a calling to do missionary work but were not ready for taking on such a big responsibility. In the year 2012, my father had a stroke.

As he lay in his bed, the pastor of our church came and prayed for him and told him “You have a calling.” The next day, my father was considered a walking miracle making a full recovery. My parents decided to pack up what they had and travel back to my father’s hometown in Mexico, Tonala Chiapas. They left behind their comfortable living, their three children, and their grandchildren to pursue their missionary work. They were not sent by an organization. On their own life savings and their faith, they laid their path. In that moment, I knew I had to do something to help support them in their mission. I remember praying in my car, asking God to help them and to help give me an idea to support them. Weeks later as I was getting ready to go out, I was applying my false eyelashes, and a lightbulb turned on in my head.

With tons of research, time, and hard work I began putting together a small business. We started with 12 styles of cruelty-free mink eyelashes, 0 following, and a dream with wonderous purpose: to help families in need of essential groceries. And now, we have over 100 different beauty products in our inventory from eyelashes to makeup palettes, lip balm to headwear! The most important part is that a part of the profit we make goes to helping feed families! Starting in Tonala Chiapas, and we are slowly but surely making our way to helping feed families in other towns!

We all face challenges, but looking back would you describe it as a relatively smooth road?
It has NOT been a smooth road. There have been bumps, smeared makeup, and detours! But seriously, I have had to struggle with so much more than I had anticipated. I have had to sacrifice time with my family, I have had to work two jobs while maintaining the growth of my business. Trying to find the perfect PR team to help promote my brand has been one of the toughest struggles I have had to face!

We’ve been impressed with CALI WINK, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We are a small business and are known for our beauty products, especially our Cruelty-Free Mink Eyelashes. What we do and what we believe sets us apart from others is that a part of the profit we gain goes to our CALI WINK Project, which is helping families in need of essential groceries. I would like readers to know the values instilled in me by my parents. The gift of giving back, being generous and kind. Being honest and hardworking with a goal in mind, with a set plan, and NEVER breaking a promise with myself. I would like readers to know that our brand is built on three core values: Family, Unity, and Hope.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
ANY purchase big or small contributes to our CALI WINK Project. So by shopping from us or sharing(IS A BIG HELP!) our website and social media pages, and we also accept donations!

Contact Info:

• Email: [email protected]
• Website: www.caliwinkshop.com
• Instagram: https://www.instagram.com/caliwinkeyelashes/
• Facebook: https://www.facebook.com/caliwinkeyelashes