Today we’d like to introduce you to Isabel Epstein.
Isabel, can you briefly walk us through your story – how you started and how you got to where you are today.
I grew up in Moscow. We lived next to Russian Hollywood Mosfilm. My mother had a lot of actresses friends and they all went to one lady for facials. They went to her once a week, and my mom used to take me with her. I was 13 years at that time. My interest in esthetics grew and I wanted to learn. My mom asked her Esthetician to teach me everything she knew and after school, I start going to Mosfilm to see her and spend hours learning and watching her do facials and custom made face creams and masks. My skin is very dry and I start using products very young to moisturize my skin and prevent wrinkles. When we left Russia, I was worried that I won’t be able to make face cream for a long time, so I made a lot for me and my mom, but because we needed money, we sold them in Italy.
I continue my education and I got nursing, Esthetician and Permanent Makeup licenses. I always dreamed about having my own place, decorate for clients to enjoy and relax, to provide treatments and to help delay aging.
In my kitchen, I make face oils to prevent wrinkles, mix creams, and masks. I believe in mixing science with nature and I add different anti-aging ingredients to my products. America is the land of opportunity and if you have passion and work hard, your dream will come true, mine did!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Business is never a smooth road, and that what’s keep you going and makes it challenging. Marketing is the hardest for me to keep up with.
So let’s switch gears a bit and go into the Isabelle Franco Permanent Makeup and Skin Clinic story. Tell us more about the business.
My company name is Isabelle Franco. My slogan is “WHAT IF YOU COULD GLOW ?”
Every person is beautiful, but not everyone happy in their own skin. I do different treatments to make my clients beautiful, and self-confident. I specialize in anti-aging treatments and techniques and I combine nature with skin care technology to create effective treatments for your skin to glow.
Everything now is about prevention and I advise my clients on diet and how to take care of their skin. I use anti-aging massage technique and Esthetic equipment to treat various skin problems. My favorite and effective treatments are Dermafrac Micro-Channeling and Infusion which target your aging, pigmentation and acne concerns.
I also do scalp micropigmentation for men and woman. A lot of people today concern about right image and first impression. Scalp Micropigmentation Technique is one of the most innovative and effective solutions today for hair loss.
Contact Info:
- Address: Isabelle Franco Permanent Makeup and Skin Clinic
239 south Robertson Blvd #6
Beverly Hills, Ca 90211
Located between Wilshire blvd and Olympic blvd - Website: www.isabellefranco.com
- Phone: 323-767-6460
- Email: [email protected]
- Instagram: Isabellefranco_
- Facebook: Isabelle Franco Permanent Makeup and SKIN Clinic
- Yelp: Isabelle Franco Permanent Makeup and Skin Clinic

