Meet Jason Haffley of OneNinth in El Segundo

Today we’d like to introduce you to Jason Haffley.

Jason, can you briefly walk us through your story – how you started and how you got to where you are today.
We founded OneNinth about six years ago, with the original intention of being a digital video production company. What we learned quickly is that many brands wanted videos, and knew that video was powerful… but, they didn’t necessarily know what videos they should be making or how to use them. We evolved to be more of a Content Agency. Now, we help brands craft effective content strategies, develop “best-fit” concepts, manage all aspects of production and post-production, and assist with distribution to ensure that their message lands right in the lap of the audience with whom it will resonate best. Since late 2012, we have created countless videos, some broadcast commercials, and other big-screen projects for a variety of clients from non-profits, to tech start-ups and large Fortune 500 companies.

This year, we’ve begun focusing our storytelling and cinematography skills more on a longer format, entertainment content. Although we have no plans of abandoning the commercial and promotional shoots, we do like the idea of telling larger, more influential stories that align with our mission to impact people and the planet in a positive way.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Of course, there are struggles with any entrepreneurial endeavor. It is challenging to build a successful company, especially a creative agency or production company here in Los Angeles. There is so much talent here, and so many companies that provide the same video production services.

What we tried to do is stay focused on the idea that we don’t sell “videos” and that the real value we provide is the “experience.” We know that what differentiates us from our competitors is our vibe, our thoughtfulness, our professionalism, and our willingness to go above and beyond.

So, as you know, we’re impressed with OneNinth – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
It’s simple… when we sit down at the end of the year and look at our finances, one thing always makes us feel the best: The number of people that we’ve paid. It’s an awesome feeling to look at all the money that flows into other people’s lives and helps support their families, etc. We love signing checks to the folks and companies that collaborate with us in service of our clients. These win-win-win situations where the client benefits from the videos we create, our business grows and attracts more clients, and we get to continually hire some of our favorite people on the planet to join us on these projects… we love that.

So, what’s next? Any big plans?
We are really excited by some recent, early success as we transition into creating entertainment content. We look forward to finishing a few documentaries currently in our pipeline and are working to license a few books we’d love to see become feature films.

Contact Info:

• Address: 126 Maryland St
  El Segundo, CA 90245
• Website: oneninthmedia.com
• Phone: 323-801-6639
• Email: [email protected]
• Instagram: https://www.instagram.com/oneninth/
• Facebook: https://www.facebook.com/OneNinth/
• Twitter: https://twitter.com/oneninth
• Other: https://www.linkedin.com/company/oneninth-media/

Image Credit:
OneNinth

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