Meet Daniel Hubbert of Power Music in Downtown

Today we’d like to introduce you to Daniel Hubbert.

Daniel, please share your story with us. How did you get to where you are today?
I moved to California in 1988 and attended Musicians Institute. After I graduated I began interning for a music promotion company. We were hired to get songs added to radio station playlists around the country. After a couple years of doing this, Columbia Records hired me to be a local promotion manager in the Southwestern U.S. After 4 years with Columbia, I was hired to run the promotion department at Hollywood Records for Disney. After 3 years, I was recruited by Tommy Mottola to run the promotion department for Epic Records out of NYC. My next stop was Capitol Records from 2001-2004 as SVP Promotion.

After I left Capitol I began consulting for Power Music Inc. I liked the idea of creating and selling sports music for professional fitness instructors and consumer enthusiasts. In 2009, I went from consultant to owner and I took over as CEO. Since that time, we’ve added a number of offerings to our company. We are the #1 fitness music company on Apple Music, we provide pre-choreography videos for the professional group fitness market, we provide custom and pre-made mixes for the Cheer market, and we license our music all over the world.

Has it been a smooth road?
The biggest challenge being in music has been the constant changes in the way people consume it. I was in the thick of it in 1999 when Napster was presenting a huge problem for the music biz with illegal downloads.

I wish our business was smarter, but the RIAA decided to sue kids parents for downloading from Napster. That did not go over well and harmed our image by making us seem ruthless and cruel, And worse, it did nothing to stop the problem.

Thankfully iTunes saved the business in 2003. However, we’ve had to re-invent ourselves yet again now that streaming is the popular method of music consumption.

We’d love to hear more about your business.
We are the #1 fitness music company in the world. We provide music for fitness professionals to use in their classes. We also have an APP for the Pros using our music that has live pitch shifting technology and all of our content for one monthly price.

The music is all the hit songs you hear on the radio, except we completely re-record them so one can work out and have the beats per minute consistent with whatever exercise you’re doing. We are the only fitness music curator on Apple Music and go by the name Power Music Workout. Here we have dozens of playlists for a consumer to work out with. The music is engineered for fitness and delivered at various tempos depending on the workout one is doing.

We make pre-choreographed videos for fitness instructors who don’t have time to create their own classes and are looking for safety and consistency in their programming. A couple years ago we start licensing our music to the Cheer industry and that has been a big success for us. I’m quite proud of our company’s ability to evolve with the business. It’s challenging to be in music these days, and we’ve thrived.

Is our city a good place to do what you do?
I love LA. It’s not critical that our business is here, but we like being in the heart of the entertainment business.

There’s so much opportunity and the networking of people with great ideas is second to none here. I recommend you come, have an open mind, set up shop, and stay positive. Good things will happen.

Contact Info:

• Website: powermusic.com
• Email: [email protected]
• Instagram: https://www.instagram.com/powermusic/?hl=en
• Facebook: https://www.facebook.com/PowerMusicInc/

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