Life, Values & Legacy: Our Chat with Gaby Rincon of West Hollywood

We’re looking forward to introducing you to Gaby Rincon. Check out our conversation below.

Gaby, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do you think is misunderstood about your business? 
The most misunderstood thing about my business is the belief that personal finance is only numbers. Yes, there are plenty of quantitative metrics we use to measure financial health — and yes, “numbers don’t lie” — but the real impact of money coaching lives in understanding the person behind those numbers.

The true transformation happens when we take the general rules of personal finance and tailor them to the individual — their values, their goals, their joy. Because while the data of money coaching is often black-and-white (savings rates, debt-to-income ratios, budget variances and all that), the human side is anything but.

There’s mindset. There’s behavior. There’s capacity to learn, lived experiences, and unique patterns that shape how someone manages money.

My impact is so high with clients because I center who they are — their mindset, their strengths, their personality — and together we build a financial wellness practice that actually fits their life..

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Gaby Rincon — I’m a money coach and the founder of Wealth Rising. I help peopl build a money management practice that actually works for their lives, so their finances reflect their goals, their values, and their joy. Wealth Rising is my financial wellness membership designed to help people deepen their understanding of personal finance and build wealth in community.

Before launching my business, I spent a decade teaching in public schools, witnessing wealth inequity up close. I watched our system tell kids, “go to college and get a good job,” as if that alone could break generational cycles. That experience pushed me to create a space where my community could access the financial knowledge, guidance, and support needed to rewrite those narratives — for themselves and for future generations.

What makes my approach different is that I focus on the whole person. I believe money management is a form of self-care, and that we rise higher when we rise together. Community is at the heart of Wealth Rising because we are communal people — when we collaborate, we hold each other accountable, stay inspired, and create real transformation.

And outside of work? I’m a long-distance runner. Running is one of my favorite practices for supporting my mental health and staying grounded.

Great, so let’s dive into your journey a bit more. What breaks the bonds between people—and what restores them?
Dishonesty is what breaks the bonds between people. We can forgive a lot, but betrayal rooted in lies is what truly fractures trust. Most of us simply want the truth from the people we love. When friends or family choose honesty — especially when it’s uncomfortable — it reinforces the connection. It says, “This might hurt, but we’re still on the same team.”

Honesty is the foundation of loyalty and trust, and without trust, there can’t be a real bond. The beautiful part is that the very thing that breaks relationships can also restore them. Choosing transparency, accountability, and truth-telling — consistently and with care — is what rebuilds closeness and makes relationships stronger than before.

What did suffering teach you that success never could?
When I was 15, my brother — just a year younger than me — was hit by a drunk driver and died. That level of suffering, of navigating grief so young, taught me things that success never could. It forced me to understand the complexity of human emotions and the many ways trauma shows up in our behavior and thought patterns — in myself, and in others.

That experience became the foundation of my emotional intelligence and my ability to support people through deeply personal work. It shaped how I recognize fear, avoidance, shame, and protective habits — the very patterns that often show up in people’s relationship with money.

Grief taught me empathy, patience, and how to hold space for people as they untangle long-held beliefs. And those lessons are what allow me to guide my clients toward a financial practice that feels aligned, compassionate, and true to who they are.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What’s a cultural value you protect at all costs?
A cultural value I protect at all costs is our language and our commitment to community. I speak Spanish every day and intentionally weave it into my interactions — even in the smallest phrases — because it allows me to show up fully and invites others to show up authentically too.

Community, though, is the value that shapes everything I do — personally and professionally. In our culture, we don’t move alone. We grow by connecting, collaborating, and lifting each other up. That belief shows up in my business every single day. Networking, recommending others, connecting people to opportunities, sharing resources — that’s just being a villager in a professional sense. It’s how we make sure no one walks their journey unsupported.

When we operate with a community-first mentality, we expand our impact far beyond ourselves. We create rooms where others feel welcome, build bridges that open doors, and strengthen the networks that help our people rise. To me, community isn’t just a cultural value — it’s the strategy that makes our success sustainable, meaningful, and shared.

Okay, so before we go, let’s tackle one more area. What is the story you hope people tell about you when you’re gone?
I hope that when I’m gone, people tell a story about my genuine care for others — that I loved people well, that I showed up for my community, and that I was dedicated to making a real impact. I want them to remember that no matter the setting, the environment, or who was in the room, my intention was always to be present, to listen, and to leave things better than I found them.

If people can say that their lives, their confidence, or their communities grew even a little because of something I contributed, then that’s the legacy I hope to leave behind.

Contact Info:

• Website: https://gabyrincon.com
• Instagram: @gabytalksmoney
• Youtube: @gabytalksmoney

Image Credits
Photographs by Andrea Maldonado
Photographs by Alejandro Cayetano