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Meet Idan Smadga of IDAN MED SPA

Today we’d like to introduce you to Idan Smadga.

Hi Idan, thanks for joining us today. We’d love for you to start by introducing yourself.
My name is Idan, and my journey in the beauty and wellness world began with a passion for helping people feel confident in their own skin. I didn’t start with a big operation ,it was just me, my vision, and a dedication to detail, results, and genuine care.

I opened my first location in San Francisco, where I worked hands-on with every client. That studio became the foundation of everything I’ve built. Over time, as clients began flying in and demand grew, I expanded and opened my second location in Encino. Today, I spend most mornings in Encino and travel to San Francisco once a month, supported by an amazing team of seven estheticians.

As the business evolved, so did my vision. I wanted my clients to have access to the same level of quality at home as they receive in the treatment room, so I created my own line of skincare products designed with the same philosophy as my treatments: clean, effective, and focused on real results.

Balancing two med spas, a growing skincare line, and family life hasn’t always been easy, but it’s been incredibly rewarding. Idan Med Spa is more than my business it’s my passion, my story, and the place where I get to change how people feel about their skin.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not and I think most real success stories aren’t.
My journey has been full of challenges, but each one shaped the business I have today.

When I opened my first location in San Francisco, I didn’t have a big team or a big budget. I did everything myself treatments, bookings, cleaning, marketing, product ordering all while trying to build trust and a name in a competitive city.

Expanding to a second location in Encino came with new obstacles:
managing two cities, training new staff, keeping the same standards, and making sure every client felt personally cared for even when I wasn’t physically there.

Balancing the business with my personal life has also been a challenge.
Running two spas, launching a skincare line, traveling between cities, and being a parent requires long days, early mornings, and a lot of discipline. There were moments of exhaustion, moments of doubt, and moments where growth felt overwhelming.

But every struggle pushed me to grow as an entrepreneur, a leader, and a professional. Today, I’m proud of the brand I’ve built, the team I’ve trained, and the results we deliver.

The road hasn’t been smooth, but it’s been worth it and every obstacle made Idan Med Spa stronger.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
About Idan Med Spa

Idan Med Spa is a results-driven, luxury med spa known for advanced skincare, natural rejuvenation, and the kind of detail-oriented care that truly sets us apart. With two locations our original studio in San Francisco and our Encino location we’ve built a brand rooted in honesty, expertise, and personalized attention.

What We Do & What We’re Known For

We specialize in custom facials and non-surgical skin treatments designed to deliver real, visible results. Our most sought-after services include:
• Salmon DNA Facial
• Nano needling & EMS lifting
• Signature deep-cleaning facials
• HydroFacials & dermaplaning
• Chemical peels & advanced rejuvenation treatments

Because of our high standards and noticeable results, many celebrities and public figures trust us for their on-camera glow and natural, refined look.

What Sets Us Apart

One of the things that makes Idan Med Spa unique is that I am a male esthetician which is still rare in this industry. It gives me a different perspective, a strong technical approach, and a precise, detail-driven style that clients truly appreciate.

Beyond that, we’re known for:
• Immediate, noticeable results
• Honest, personalized recommendations
• Expert technique with zero shortcuts
• A loyal following across both cities including celebrities
• My own skincare line, developed so clients can maintain their results at home

Clients consistently tell us the experience feels different more thoughtful, more individualized, and more results-focused.

What I’m Most Proud Of

I’m proud that Idan Med Spa has become a brand people trust deeply.
I built this business from the ground up, trained an incredible team of estheticians, and created a skincare line that reflects the same quality and philosophy behind our treatments. Seeing clients follow us from city to city and watching our celebrity clientele grow is one of the biggest validations of our work.

What I Want Readers to Know

Idan Med Spa isn’t just a place to get a facial it’s a brand built on passion, integrity, and real expertise.
Whether someone is preparing for a big event, dealing with skin concerns, or simply wanting to maintain their glow, we create personalized treatment plans focused on long-term skin health.

Our mission is simple: natural results, healthy skin, and confidence you can feel and that’s why clients, including many celebrities, trust us with their skin.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
People can work with me by booking a treatment at either our San Francisco or Encino locations, trying our Idan Med Spa skincare line, or collaborating on media, events, or brand partnerships.

Referrals and sharing the experience with friends who value professional, results-driven skincare are also a big way to support the brand.

Anyone interested can reach out directly via our website, social media, or email.

Pricing:

  • $99 special for new clients

Contact Info:

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