Today we’d like to introduce you to Melody Pourmoradi.
Hi Melody, we’d love for you to start by introducing yourself.
I started GiRLiFE from a very personal place. For as long as I can remember, I’ve been drawn to the inner world of women and girls, and how our thoughts shape the way we move through life. When I became a mom to twin daughters, that pull became even stronger. I wanted them to grow up knowing their power, their voice, and their inherent worth, and the more I looked around, the more I realized that mothers and mentors needed that reminder just as much as their girls did.
What began as a small passion project grew into a global movement. I launched the first GiRLiFE workshop around my kitchen table, sharing mindset tools that had changed my own life. One workshop turned into many. Women started asking how they could teach this work in their own communities, and before long, GiRLiFE Academy was born.
Since then, I’ve expanded the work in ways I never imagined. I currently host Empowering Her, a top podcast for women who want to lead from within. I’ve also written three books that support this mission: XOXO from a Girl Who Gets It, Empowered Women Empower Girls, and The Connection Book. Each one reflects a different layer of what it means to live with intention and pass that wisdom on to our girls.
Today, I get to teach what I love, support women in awakening to their own voice, and watch that ripple out to the next generation. It is the biggest honor of my life.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a perfectly smooth road. Building something meaningful rarely is. In the early days of GiRLiFE, I had to figure everything out from scratch. I didn’t have a roadmap for turning a passion for empowerment into a sustainable business. I was writing curriculum at my kitchen table, experimenting, learning, and trusting that if something was on my heart, it was on my heart for a reason.
One of the biggest challenges was giving myself permission to be seen. I’m naturally more behind the scenes, so stepping forward to lead workshops, create programs, and later launch a podcast pushed me out of my comfort zone again and again. It taught me what I now teach the women in this community: courage isn’t about not being afraid, it’s about moving with the fear and refusing to dim your message.
There were also the practical struggles that come with entrepreneurship. Failed ideas. Slow seasons. The moments of doubt when I wondered if any of it was landing. Balancing motherhood and meaningful work. Learning how to set boundaries so I could protect my energy and stay aligned with the mission.
But every challenge shaped me. Every detour clarified the next step. And every time I questioned the path, someone would reach out with a story about how GiRLiFE impacted a girl or a mom or a facilitator in a way that reminded me exactly why I started. Those moments kept me going.
The road hasn’t been smooth, but it has been worth every twist.
We’ve been impressed with life Evolutions LLC/ GiRLiFE Empowerment, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
GiRLiFE is the heart of my work. At its core, it is a movement designed to empower women so they can empower girls. I believe that the most powerful thing we can give the next generation is a woman who knows her worth, understands her voice, and leads from within. Everything I create grows from that belief.
The GiRLiFE Academy is our signature program. It trains women to facilitate mindset based empowerment workshops for girls in their own communities. We provide the curriculum, the tools, the scripts, and the support so that women can confidently lead workshops on topics like confidence, gratitude, intuition, self expression, and communication. What sets it apart is that it is both heart centered and business minded. Women are not only making an impact, they are building meaningful income while doing it.
Alongside GiRLiFE, I also coach women directly. My coaching work is where I help women come home to their voice, reconnect with what they want, and build their lives and businesses from a place of truth. A lot of women come to me because they feel called to empower girls, but they realize quickly that the work starts with them. It is deep, personal, and transformational.
I also host Empowering Her, a podcast that has grown into the top 1 percent of shows globally. It has become a gathering place for women who want real conversations about growth, intuition, leadership, and becoming the woman they know they are meant to be. Through weekly episodes, I share stories, mindset shifts, and practices that support women in rising into their power. It is one of the things I am most proud of.
Brand wise, I am proud that everything we offer is accessible, real, and rooted in lived experience. None of this is theory. It is work that I have used with my daughters, with myself, and with thousands of women and girls around the world.
If there is one thing I want readers to know, it is this: GiRLiFE is not just a program. It is a ripple effect. When you empower one woman, you change the life of every girl she touches. Our offerings, from the Academy to my coaching to the podcast, all exist to support that ripple.
Can you talk to us about how you think about risk?
Risk, for me, has always been less about the big, flashy leap and more about the quiet moments where you choose faith over fear. I don’t consider myself a traditional risk taker, but I do take aligned risks. The kind where something inside you whispers that there is more for you, and even though you don’t have proof yet, you follow the pull.
One of the biggest risks I ever took was building GiRLiFE before there was any guarantee it would work. I left the safety of a predictable path to pour my energy into something that mattered deeply to me but didn’t have a blueprint. Creating curriculum from scratch, launching workshops in my community, and eventually turning it into a global Academy all required trusting myself long before the results showed up.
Another meaningful risk was telling my own story. Publishing books, hosting a top 1 percent podcast, and coaching women publicly meant letting people see me in a fuller way. For someone who naturally prefers being behind the scenes, that felt huge. But every time I chose to share, it created connection, and that connection moved the work forward.
My view on risk is simple. If a decision expands you, even if it scares you, it’s worth exploring. If it shrinks you, it’s probably not aligned. I don’t chase risk for the sake of it, but I also don’t let fear make my choices. I check in with myself, listen to the truth underneath the noise, and move in that direction.
Every meaningful thing in my life and business has come from saying yes to something that stretched me. Those aligned risks are where the magic has always lived.
Contact Info:
- Website: https://www.melodypourmoradi.com
- Instagram: https://www.instagram.com/girlifeempowerment/
- Other: https://www.melodypourmoradi.com/podcast
