Hidden Gems: Meet Christina Iannuzzi of LEBUL

Today we’d like to introduce you to Christina Iannuzzi.

Hi Christina, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
General Bio:

Christina Iannuzzi is the Chief Executive Officer at LEBUL with over 25 years of experience in the fashion, cosmetic, and entertainment industries. She has collaborated with some of the world’s most recognizable brands, including BMW, Porsche, Sony, Toshiba, and Microsoft. Her leadership and strategic vision have driven growth and innovation across high-profile roles.

Previously, as Vice President of Marketing and Communications at the Hollywood Chamber of Commerce, she elevated the visibility of landmarks such as the Hollywood Sign and the Hollywood Walk of Fame through innovative digital marketing strategies.

Christina’s career began with luxury beauty brands such as Calvin Klein Cosmetics, Parfums Givenchy, and Coty Prestige. In 2012, she co-founded UCA Media Group, a premier creative and digital marketing firm partnering with Sony Pictures Entertainment, Columbia Pictures, SpaceX, and Samsung. She also launched Fashion Week Los Angeles (FWLA), establishing it as the city’s premier trade event. Her entrepreneurial ventures include co-founding Microbeatz, an ultra-portable wireless speaker company, and, most recently, Miss Adory, a direct-to-consumer lounge and intimate apparel line.

Christina’s leadership at LEBUL is defined by her strategic vision and commitment to excellence, driving growth and innovation while solidifying the company’s position as a leader in the industry. Her diverse background and proven track record make her an invaluable asset, guiding LEBUL’s overall direction and ensuring its longstanding success.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Throughout my career, some of my biggest challenges have involved navigating rapid industry shifts, leading teams through periods of uncertainty, and learning to trust my own strategic instincts in high-stakes environments. Working across fashion, beauty, entertainment, and now creative marketing has required constant reinvention, often before the industry itself was ready to shift.

Early in my career, I had to push past being underestimated in boardrooms where I was often the youngest person at the table. Later, as I moved into executive leadership, the challenge shifted to balancing vision with operational discipline: building companies from the ground up, sustaining growth, and ensuring that the people around me felt supported, protected, and empowered.

Entrepreneurship brought its own complexities. Launching multiple ventures and steering LEBUL through an increasingly saturated creative landscape demanded resilience, clear decision-making, and a willingness to take calculated risks. Building a company meant confronting everything from resource constraints to the realities of scaling a team while maintaining excellence.

The most meaningful challenge, however, has been learning to lead with both strength and clarity, especially in moments where the stakes were high and the path forward wasn’t obvious. Those experiences shaped my leadership philosophy today: grounded, strategic, emotionally aware, and committed to building environments where creativity thrives and people do their best work.

Alright, so let’s switch gears a bit and talk business. What should we know?
LEBUL is a next-gen content studio for the new era of brand storytelling, where brands don’t just advertise, they entertain. Founded by award-winning producers and senior marketing strategists, we fuse Hollywood-grade storytelling with digital-first agility to help brands become their own studio.

As the market shifts toward owned content and direct audience connection, we empower brands to create, scale, and monetize entertainment-first IP. From high-impact social series to scalable franchises, we act as an extension of your brand team to produce stories that drive cultural relevance, deepen loyalty, and deliver measurable value in audience growth, engagement, and IP equity.

We don’t just pitch ideas, we produce them, end-to-end. With full-service production and platform-savvy distribution, LEBUL brings branded IP to life fast, frictionless, and at scale, building brand universes designed for long-tail impact.

In a media landscape where control of the narrative is the new competitive edge, LEBUL gives brands the tools, talent, and engine to not just keep up, but lead. This isn’t advertising, this is story ownership.

Services:
• Creative Development | Brand Building
• Digital Marketing
• Production
• Distribution & Optimization

Any big plans?
Looking ahead, I’m focused on positioning LEBUL for its next chapter of growth. We’re strengthening our leadership structure, refining how we operate, and expanding the types of stories we tell for brands across entertainment, lifestyle, and culture. The goal is to build a company that not only delivers exceptional creative work, but also scales sustainably and sets a new standard for how brands engage audiences.

I’m also looking forward to embracing the changes happening across the industry. Marketing, content, and entertainment are converging faster than ever, and this moment opens the door for new formats, deeper partnerships, and more innovative ways to build long-term brand value. We’re leaning into those opportunities, from cinematic series and digital storytelling to performance-driven marketing and brand world-building.

On a personal level, I’m excited about the internal evolution of the company. Strengthening our team, investing in the right talent, and creating a culture built on trust, strategy, and creative excellence is a priority. Those shifts will enable us to take on bigger clients, bigger ideas, and more ambitious work.

In short, the “big changes” are intentional: scaling LEBUL, elevating our creative footprint, and building a future where our team and clients can grow with us.

Contact Info:

• Website: https://www.LEBUL.com
• Instagram: https://www.instagram.com/lebulcreative?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr
• Facebook: https://www.facebook.com/lebul?mibextid=wwXIfr&mibextid=wwXIfr
• LinkedIn: https://www.linkedin.com/company/lebulcreative/
• Twitter: https://x.com/lebulcreative?s=21
• Youtube: http://www.youtube.com/@lebulcreative