Today we’d like to introduce you to Robert Divney.
Hi Robert, we’d love for you to start by introducing yourself.
I literally started I the mailroom. I have been in the music business all my life, as a musician, music retail, promotion, management and marketing. In 2018, I started Pasadena Records to help musicians that made albums on their own and needed a home to help with marketing and promotion. I also have a music marketing and promotion company the provides services for artists, labels and publishers.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I think there is a quote attributed to Mark Twain, “Find a job you enjoy doing, and you will never have to work a day in your life”. That can be try to an extent, great music, great artists and the discovery of what might come next keeps me looking forward to what may come next but it is all work and there are all the highs and lows that come with doing any job and trying to do it well
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I try to help singer songwriters, bands, managers, and small labels demystify the process of marketing and promotion of music particularly when it coms to mass media and streaming marketing. I try to bring some clarity and when we take on a project, achieve the goals we set out to achieve.
What’s next?
The music business has become a victim of technology and new consumption habits as well as benefiting from them. The changes over the last 25 years have been staggering and living through them has been a great education. I am always looking for what comes next and at the same time take comfort in the tried and true ways to break artists and bring great music to the culture.
Contact Info:
- Website: https://www.theartistcooperative.com/
- Instagram: https://www.instagram.com/TheArtistCooperative/
- Facebook: https://www.pasadenarecords.com
- LinkedIn: https://www.linkedin.com/in/robert-divney-66416720a/
- Twitter: https://x.com/PasadenaRecords
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