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Meet Madison Fennell of Los Angeles

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Today we’d like to introduce you to Madison Fennell.

Hi Madison, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I was born and raised in Phoenix, Arizona, and I’ve been performing and creating for as long as I can remember. I’d rope my brothers into Mother’s Day performances, dance down grocery store aisles, and play piano for my family — turning ordinary days into full-on productions. Around seven years old, I launched my first entrepreneurial adventure, the “Trash Bag Club,” complete with a uniform I made from an actual trash bag, going door to door offering yard-cleaning services for fifty cents. It sounds funny now, but it was my first glimpse into the mix of creativity, confidence, and ambition that’s followed me my entire life.

Dance became the first place I ever felt truly connected — to myself, to purpose, and to God. At eighteen years old, I booked my first professional dance job performing for the Phoenix Suns Solar Squad, which later led to dancing for the Phoenix Mercury Hip-Hop Squad and the Detroit Pistons Dancers. Beyond the in-game performances, so much of that world was about creating meaningful moments for fans — about connection, presence, and elevating the fan experience. Those years helped define the kind of performer I am today, someone who shines just as much off the court as on it.

In March 2016, I moved to Los Angeles to continue pursuing dance and entertainment, but my path wasn’t linear. I hustled, created, and gained experiences I’m grateful for — but I also had seasons of feeling disconnected and lived with a lot of uncertainty. At one point, I stepped away from dance altogether and went back to school for nursing. I had straight A’s and worked incredibly hard, but I wasn’t fulfilled. I still had this underlying sense that I was meant to do something more — I just didn’t know what “more” looked like yet. At the same time, I was beating myself up, feeling like I had missed my window of opportunity in the dance industry, wasted my talent, and had fallen behind.

After stepping away from nursing school, I found myself back in the industry — still searching for direction, still trying to figure out what my “more” was supposed to look like. I took on different creative opportunities, including some character-based performance work, and people really connected with the humor and personality I brought into those roles. Every time I posted those videos, they took off online. It was clear I was tapping into something unique, but the characters weren’t mine. I couldn’t build IP around them, and I didn’t want to keep pouring myself into something I couldn’t grow. I wanted to create something original — something I fully owned.

While I was trying to figure out my next move, I also made the difficult decision to leave the gym I’d been loyal to since moving to LA. Fitness has always been part of my foundation, but the environment there stopped feeling healthy for me. The energy shifted, and it wasn’t a place I felt aligned with anymore. Leaving was upsetting at first, but the next morning I felt a huge weight lifted off of me — a sense of clarity and peace, like God had been waiting for me to close that door.

Around that same time, tension in a close friendship added another layer to everything I was carrying. I was lying on my bed, upset and crying, when a saying came back to me: “God isolates you before He elevates you.” I immediately started thanking God for revealing the part of the process I was in. Instead of feeling sorry for myself, I was flooded with gratitude. Not even five minutes later, the name Gingy Savage came to me. I immediately began wondering what I could build with it — whether it was marketable, what it could become. I was up until 3 a.m. writing down ideas. I kept everything to myself until I filed the trademark. I knew this was my calling, and I could feel God’s hand in it.

Part of discovering Gingy Savage also came through a physical transformation. I went to a new colorist, Yukari Yokomizo, who nailed the exact shade of ginger I’d been wanting on the very first try. We both knew instantly it was special — it complemented my skin, made my eyes pop, and just felt right. I felt confident, beautiful, and completely aligned. That’s where the name “Gingy” comes from. She’s me, just amplified: warm and inviting with a bold, spicy edge, which is where “Savage” comes in. Even her look includes subtle nods to my own journey and the traits I’ve learned to embrace. Gingy isn’t separate from me — she’s the elevated, expressive version of my creativity, humor, aesthetic, and storytelling.

For years, people in the dance and entertainment industry told me I was underrated — talented, beautiful, deserving of more. And while that was flattering, I knew why I wasn’t where I wanted to be: I hadn’t fully put myself out there. I didn’t feel entirely confident in myself, because I knew I wasn’t operating at the level I was capable of. That mismatch between who I knew I could be and the version I was living made me feel insecure.

Creating Gingy Savage changed that. She isn’t just a character — she’s a bold, elevated extension of me. She represents the confidence, humor, creativity, fashion influence, and presence I always had but wasn’t fully expressing. Gingy is where I finally feel free to show up 110% as myself.

The most exciting thing about discovering Gingy Savage was realizing she isn’t limited to one lane. She’s a brand that can grow with me — spanning fashion, comedy, fitness, storytelling, production, and collaborations with companies, artists, designers, and creators. Anything attached to Gingy Savage is intentional, detailed, elevated, and unmistakably hers. She’s high-fashion meets high-energy meets high-impact. She opens doors, she brings visibility, and she creates unforgettable moments.

Gingy Savage is both a character and a growing creative universe. My vision for her expands far beyond the content people see now — into productions, brand collaborations, digital products, performance projects, fashion, beauty, and eventually a cinematic storyline I’ve already begun developing. Above all, I want people to feel inspired, entertained, and encouraged to tap into their own “inner Gingy” — the part of them that refuses to shrink and knows they’re meant for more. This is just the beginning, but I know I’m walking in my calling, and I’m excited to see everything God unfolds through Gingy Savage.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Building something from the ground up is never a smooth road, and Gingy Savage has definitely come with its own set of challenges. Because the brand is still in its early stages, I’ve had to work even harder outside of Gingy to financially support everything I’m building. Every costume, photoshoot, studio rental, and production moment is funded by me. It can be frustrating wanting to create every single day but knowing I still have to go out and earn the money to bring the vision to life. It’s a constant push-and-pull between dreaming big and budgeting wisely, but I refuse to let that slow me down.

This season of elevation has also come with growing pains in my personal life. When you’re stepping into your purpose, you sometimes lose people you thought would be there forever. It’s been an emotional rollercoaster — feeling so excited about what I’m creating while also grieving friendships and relationships that no longer align. At the same time, God has brought new people and unexpected support into my life, and I’m grateful for that balance.

In the beginning, most of Gingy’s content was dance-focused, but I injured my knee early on, which forced me to slow down. At the time, it felt discouraging, but it actually redirected me in a positive way. It made me explore the full vision for Gingy Savage — fashion, storytelling, comedy, production, beauty, brand collaborations — all the things I envision her to be. It pushed me outside my comfort zone almost immediately.

Ironically, the challenge has never been creativity. I actually have too many ideas — I can barely keep up with myself. The challenge is pacing myself, organizing my vision, and building something sustainable while honoring the scale of what I know Gingy Savage can become.

Every obstacle has ended up pushing me closer to the purpose God has for me. I’m growing thicker skin, stronger faith, and a clearer sense of the woman — and the brand — I’m becoming.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
My work lives at the intersection of performance, storytelling, character development, and high-impact visual content. As an artist, I wear many hats — creator, director, performer, choreographer, and stylist. Building Gingy Savage unlocked a deeper creative leadership in me, revealing strengths I hadn’t yet had the space to express, and is allowing me to step into roles I was always meant to lead with precision, clarity, and confidence.

What I do combines dance, comedy, beauty, fashion, production, and narrative-driven content. I create elevated, cinematic-feeling videos that blend entertainment with personality — whether it’s a fully choreographed moment, a character-driven comedy bit, or a visually striking concept rooted in Gingy’s signature high-fashion aesthetic. Everything I create is intentional, detailed, and emotionally engaging.

I’m essentially a one-woman production studio. I conceptualize every Gingy Savage piece from start to finish: I write the ideas, cast the talent, choreograph the movement, style the wardrobe, direct the energy, and lead the entire vision on set. I’m deeply hands-on with every detail because elevating the creative standard is part of what defines my work.

Another defining element of my work is my dual presence. I create as Gingy, but I also show up as myself, Madison, in many of the videos. With an established audience and identity outside of the character, brands get the rare opportunity to collaborate with both — the creator and the character. It’s a two-for-one dynamic that expands the storytelling, broadens the reach, and deepens the impact.

Above all, I’m proud that I’m building something with longevity and purpose. I’m creating a character, a brand, and an entire creative lane that didn’t exist before — and I’m doing it with excellence, authenticity, intention, and faith.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I don’t really look at my life or my career through the lens of luck — I see God’s timing. Some moments have felt like blessings arriving out of nowhere, and others have felt like setbacks, but every single one ended up aligning perfectly with where I’m supposed to be. The “bad luck” often revealed people, places, or habits that weren’t meant to come with me into my next season. And the “good luck” usually showed up right when I took a leap of faith.

Even creating Gingy Savage didn’t come from luck — it came from a moment of clarity that I know God placed on my heart. I’ve had opportunities appear at the exact right time, unexpected support from people I barely knew, and doors open that I couldn’t have forced open myself. If anything, the role of luck has been realizing that nothing is random. The right things meet you when you’re walking in your purpose.

Contact Info:

Image Credits
Gingy photos by: Peach West Photography

Madison photos by: Neely Townes

The duo photo in Gingy Savage shirts: NO CREDIT

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