Today we’d like to introduce you to Andrea Gylthe.
Hi Andrea, we’d love for you to start by introducing yourself.
I grew up in Norway as a professional downhill skier, sponsored at just 11 years old. My childhood revolved around training, competing, and learning how to perform under pressure. When injuries forced me to leave the sport, I had to rebuild my identity from the ground up. That experience shaped the resilience, discipline, and reinvention that now define my career in digital strategy.
At 21, I moved to Los Angeles alone to start a completely new chapter. I enrolled at Santa Monica College, earned two associate degrees and two academic certificates at the same time, and was awarded a half academic scholarship to USC for my undergraduate studies. I later received a full academic scholarship for my master’s degree in Digital Social Media, graduating magna and summa cum laude. That education gave me the formal framework for something I was already naturally drawn to: how people build identity, influence, and community online. 
My early career unfolded in fashion and entertainment, where I quickly found myself pulled toward digital storytelling. While working with celebrity stylist Sara Borgese, I not only assisted on editorial shoots, commercials, and red carpets, but also created social media content for clients and campaigns, including the official Super Bowl commercial featuring Kevin Hart and Halle Berry. 
From there, I joined Kardashian Jenner Communications. Alongside supporting high-level initiatives for some of the most influential digital figures in the world, I also contributed to social media content creation, and brand voice upkeep. Specific tasks are covered by NDAs. 
Those experiences built the foundation for my transition into music and education. I joined LAAMP (Los Angeles Academy for Artists & Music Production), founded by Grammy-winning producers Stargate, first as Head of Social Media and later as Head of Communications. In less than a year, I grew the academy’s social platforms by over 300%, launched multiple original content series, and led digital campaigns featuring Ryan Tedder, Killer Mike, Twitch CEO Dan Clancy, Autumn Rowe, and more. My work helped redefine how emerging artists build presence and visibility in a digital-first music industry. 
Today, I oversee LAAMP’s communications, digital strategy, brand partnerships, curriculum development, and content ecosystem. I teach artists how to build identity online, craft sustainable digital strategies, and create content that actually moves culture instead of getting lost in it.
Looking back, every chapter — being a sponsored athlete, moving across the world alone, navigating fashion, entertainment, and now global music education — has taught me some version of the same lesson: story is power. Everything I’ve done has led me to becoming a social media expert who understands how to translate creativity into influence, and influence into real, measurable growth.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My road has never been smooth. It’s been steep, with lots of ups and downs. Before I ever moved to LA, I went through six surgeries in eleven months after the injuries that ended my ski career. I had to rebuild my entire identity at the same time as being in recovery. That period taught me patience, discipline, and what it means to keep going even when your body—and your life—are forcing you to slow down.
Last year, I had another surgery and it served as a reminder that life doesn’t send hardships on a schedule. Sometimes they arrive right in the middle of your goals, deadlines, and dreams. But I’ve always believed that anything worth having doesn’t come easy. I’ve learned that dedication matters far more than motivation, because motivation comes and goes. Dedication carries you on the days when you don’t feel strong, confident, or inspired.
And navigating Los Angeles alone has been its own challenge. I moved here at 21 with no connections, no family, and no safety net. I worked nonstop, put myself through school, built my career from scratch, and had to learn how to survive in a city where everyone is chasing something. It’s exciting, but it can be isolating, especially when you’re building a life while healing from past chapters and carving out a new identity in a new country.
But every challenge—even the hardest ones—has shaped the strength I rely on in my work today. When you’ve rebuilt yourself more than once, you learn how to stay calm under pressure, how to problem-solve creatively, and how to outwork almost anything in your way. My career in social media and communications isn’t just about strategy and creativity; it’s about consistency and resilience. Those traits were learned in classrooms, studios, recovery rooms, in new cities, and in all the moments where choosing to keep going was the only option.
So no, it hasn’t been smooth. But every single challenge has taught me something valuable—and every obstacle has reinforced my belief that hard work, over time, always pays off.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
My work sits at the intersection of digital storytelling, strategy, and creative identity-building. I specialize in helping artists, brands, companies, and public figures transform who they are into a clear, compelling presence online. I build entire digital ecosystems—from content to brand voice to strategy—and I’m known for combining intuition, data, and creative direction in a way that consistently drives real, measurable growth.
At LAAMP (Los Angeles Academy for Artists & Music Production), I serve as Head of Communications and Head of Social Media, where I lead our digital identity across platforms, manage press and partnerships, and build the content systems that tell our story to the world. In less than a year, I increased LAAMP’s social following by over 300%, launched multiple content series, reshaped the academy’s brand, and helped position our mentors and students as global creative voices. I used content creation—not paid promotion—to do it, proving the power of narrative, consistency, and a sharp creative vision. 
I’m most proud of the fact that I’ve never waited for opportunities. I’ve always created them. I moved to LA alone, built my network from scratch, and carved out a space for myself in industries that are notoriously hard to enter. Over time, that drive led me to work with some of the biggest names in entertainment and music: the Kardashian Jenner family, Stargate, Chris Anokute, Ryan Tedder, Killer Mike, Theron Thomas, Emily Warren, Alec Benjamin, and other leaders shaping today’s culture. That path wasn’t luck—I built it through initiative, work ethic, and the belief that if the door isn’t open, you build your own. 
What sets me apart is my ability to see both the creative and strategic layers at the same time. I understand how to make content that feels real, human, and cinematic, but I also understand how to position it, measure it, and scale it. I’m not just a storyteller—I’m a system builder. I create frameworks that artists, brands, and organizations can grow within. I teach creators how to build identity that lasts, not trends that fade.
And at the heart of everything, I’m a creative who isn’t afraid to think bigger, try differently, or push past “good enough.” I’m proud of the impact I’ve already made, but even more excited about the impact still ahead.
What would you say have been one of the most important lessons you’ve learned?
The most important lesson I’ve learned is that you have to create your own opportunities, because the life you want won’t arrive on its own. My entire journey—from six surgeries in eleven months, to moving to Los Angeles alone at 21, to navigating an industry built on competition—has taught me that no one will advocate for your dreams the way you will. You have to be the one who builds the path, even when it feels like there isn’t one yet.
I’ve also learned how essential it is to find people who keep you grounded. The right people can anchor you during the hardest chapters, remind you who you are, and help you hold onto your vision when life shakes you. But at the end of the day, it’s your responsibility to stand up for yourself, push forward, and stay committed to the bigger picture. Support is important, but self-belief and self-discipline are non-negotiable.
Hard work has been the constant thread through every stage of my life. If you think things can’t get worse, they can. I also learned that things always get better, maybe not immediately, but eventually—if you keep going.
Dedication matters far more than motivation. Motivation fades when you’re tired, overwhelmed, or scared. Dedication is what carried me through earning multiple degrees, securing academic scholarships, building a career in a new country, working with some of the biggest names in entertainment, and transforming LAAMP’s digital presence by over 300% in under a year. Every milestone came from showing up consistently, even on the days when it felt impossible.
And one more thing I’ve learned, maybe the most important on a personal level: stay true to yourself. Stay true to your morals, your values, and who you are at your core. Learn, evolve, grow—but don’t sell your soul for anyone, not for a job, an opportunity, approval, or attention. If something doesn’t feel right, it usually isn’t. Integrity is worth more than any moment of validation, and staying aligned with yourself will carry you further than shortcuts ever could.
So the biggest lesson is this:
Your journey won’t always be easy, but if you stay disciplined, keep pushing, build the right people around you, create opportunities instead of waiting for them, and stay grounded in who you are, every struggle becomes part of your strength.
Pricing:
- Social media work starting at $2,500 a month
Contact Info:
- Website: Www.laampmusic.com/mentors
- Instagram: Www.instagram.com/amgy
- Facebook: https://www.facebook.com/andrea.marie.9484/
- Linkedin: https://www.linkedin.com/in/andrea-gylthe-0633061b9
- Other: https://podcasts.apple.com/us/podcast/scroll-smarter-the-real-talk-on-social-media-and-sanity/id1839004009?i=1000732247164
Image Credits
Felisha Carrasco (all photos taken at LAAMP)
