Today we’d like to introduce you to Sarah McAtee.
Hi Sarah, please kick things off for us with an introduction to yourself and your story.
You know, it’s funny, my journey into coaching really started way before I ever called myself a coach. Back in middle school, one of my teammates looked at me and said, “Sarah, I think you’re going to be a Life Coach when you grow up.” I remember laughing, thinking, “What even is that?” But looking back, that moment planted a seed.
Fast forward a few years, I’m in college, and one of my roommates starts calling me her “life coach.” Again, I brushed it off because at the time, I was dead set on becoming a Marriage and Family Therapist. But it’s like the universe kept finding ways to drop that word “coach”, back into my life.
Then in 2014, I was gifted a coaching session, and halfway through, the coach looked at me and said, “Sarah, my intuition keeps saying you’re meant to be a life coach. You should really look into getting certified.” That was the third time I’d heard it and by then, I knew it wasn’t just a coincidence.
So, I finally listened. I got certified, started working alongside the president of that coaching company, and honestly, that experience changed everything for me. It gave me the foundation, the mentorship, and the fire to eventually create something of my own.
That’s when Sarah Michelle Coaching was born and it’s been evolving ever since =)
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Haha, definitely not, but I come from two parents who are entrepreneurs so I always knew what entrepreneurship was going to look like realistically. I was going into this for the long haul and knew that it was going to come with lots of trials and errors and failing forward. Heck, I’m still failing forward! I think the longest-standing obstacle I faced was building a business (and spending all my money to do that) while working full time to financially support myself. There was months where I would have to put my Life Coaching dream on the back burner so that I could focus on staying afloat. But I think that’s where leveraging the Law of Attraction comes in handy. I manifested so many opportunities over the years that helped me keep building it. Whether that was weeks I wasn’t exchanging time for money, but was still getting paid, or manifesting jobs where I made more money per hour so that I could decrease my hours. At the end of the day, I love this work and it has made all the bumps in the road worth it!
Thanks – so what else should our readers know about Sarah Michelle Coaching?
I work with Ambitious Creatives – the entrepreneurs, actors, artists, writers, coaches, and dreamers – who know they’re meant for more, but feel like something invisible keeps holding them back. My job is to help them get out of their own way and finally experience the level of success, freedom, and fulfillment they know deep down they’re capable of.
In our sessions, I always say my first goal is to get to know your mind. When you talk, I’m not just listening to what you say, I’m listening to how you say it. The words you choose reveal the subconscious beliefs driving your results. Certain phrases have a “charge” behind them, and that charge is the clue. Once I spot it, we uncover the beliefs underneath, release it through a specific breathwork technique, and then replace it with one that actually supports where you’re going.
The work I do is all about reprogramming the subconscious mind so new, empowered beliefs become your default. That’s when things start to shift fast… your thoughts, your emotions, your energy, and ultimately, the reality you’re creating.
What lights me up most is watching those subtle mindset shifts turn into massive life transformations. You can see it happen in real time… the way clients start catching themselves before old patterns take over, the way they speak about their goals with new certainty, and how they start attracting incredible people and opportunities seemingly out of nowhere. Having a front-row seat to that process is honestly the best part of what I do and I feel honored.
As for what I offer, I like to meet people where they are in their journey.
-My 1:1 coaching experience, Unlock Your Potential, is a 6 month deep dive for those ready for full transformation.
-Mind Makeover Academy is my group program designed to help you rewire your thoughts and update your energy in community.
-And for anyone wanting a simple but powerful starting point, I created Mindset Reset, a $27 mini course that teaches the foundational tools to start shifting your mindset right away.
At the heart of it all, Sarah Michelle Coaching is about helping you remember, who you really are beneath the conditioning and teaching you how to think, feel, and attract from that place every single day.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Oh my gosh, SO MANY! I honestly have THE best family and friends. I’ve had so much support along the way, and I wouldn’t be where I am without them…. so I’ll try to keep this short lol
My cousins – shoutout to Kate and Darcy – have taken every single brand photo and video you see. They’ve been behind the camera bringing my vision to life since the very beginning.
Then there are my friends – Hannah, Alyssa, Josh, Jodi, Emily, Johnathan, Chloe, Johnny (just to name a few) – who constantly show up for me in the most genuine ways. They give honest feedback, look over my copy and designs, buy my courses, share my work, connect me with new clients… they’re truly my biggest cheerleaders.
And the Williams family – they literally loaned me TWO of their entire homes so I could film and take brand photos. Who does that?! Absolute angels.
My family – my parents, my sister, and my brother-in-law – have also been my rock. They’ve taken me in when money was tight, supported me emotionally when things got tough, and even invested money in my business.
And the wildest part? None of these people have ever asked for a dime!
Then there’s my very first life coach and mentor, Laura. She’s the one who taught me the foundations of coaching: the skills, the mindset, and the heart behind what I do. So much of what I teach and embody today started with what I learned from her.
And last but not least my first longtime client, Wendy. She’s been one of my biggest advocates – singing my praises, bringing me in to speak to her students (actors) twice a year, and even having me close out her business acting conference as a speaker. Her support has meant the world to me and continues to remind me why I do what I do.
It really does take a village to build a dream, and I’m endlessly grateful for mine.
Contact Info:
- Website: https://www.sarahmichellecoaching.com
- Instagram: https://www.instagram.com/sarahmichellecoaching
- Facebook: https://www.facebook.com/sarahmichellecoaching
- Youtube: https://www.youtube.com/@sarahmichellecoaching
- Other: https://sarahmichellecoaching.com/unlockyourpotential
