Today we’d like to introduce you to Jashaan Gill.
Hi Jashaan , thanks for joining us today. We’d love for you to start by introducing yourself.
My journey has never followed a straightforward path in terms of starting in Fashion School. From early on, I was drawn to creating with my hands, and that curiosity led me to sewing—something my teachers dismissed, saying, “Boys don’t sew.” Instead of putting me off, those words fueled me. But despite that fire, the road ahead was never simple. I was actually rejected from studying fashion through the traditional academic route, which could have been the end of the dream. Instead, I started learning my craft in a local factory in the UK, where I picked up hands-on skills and toughened my resolve.
A major inspiration behind my passion for fashion was my late grandmother. Growing up, I watched her pour love into making clothes and gifts for all her grandchildren on birthdays and at Christmas. The happiness she felt from each creation left a lasting mark on me. Before she passed away, she told me what her dream pieces would be for me to design when I eventually debuted at New York Fashion Week in 2022. Sadly, she passed just a month before that show, so those special designs remain unreleased—I’m saving them for an occasion that truly honors her memory.
The journey was far from easy. I vividly recall meeting with a local business adviser in Oldbury UK, my hometown, and hearing, “A fashion designer from Oldbury? It just doesn’t happen. You should reconsider your options and be more realistic” He couldn’t see a future for me in this field. But other people’s doubts only pushed me harder. I dedicated myself fully to my craft, determined to prove that background or location can’t hold back true passion and drive.
As my career began to take shape, each small victory grew into larger milestones. Showing collections at international fashion weeks, dressing clients for global stages like the Grammys and Emmys, and seeing my work stocked in Cosmo’s on Melrose in LA were all moments that once felt unreachable. These achievements didn’t just validate my journey—they inspired others from places like Oldbury UK to dream bigger.
Being active in LA has lead to so many amazing opportunities compared to my hometown because there is so much happening in the region. Following my success at LA fashion week in 2023. I was given the opportunity by Multi Grammy Winning Composer Nadeem Majdalany to be head of wardrobe for Part 1 and Part 2 of his and David Klingerman’s groundbreaking production LA Pandora’s Box. The first ever cinematic concert in 12K VR. Which has allowed me to showcase my versatility not only as a fashion designer but as a costume designer. I would never have thought when the local business adviser told me to reconsider my career choice that 11 years later I’ll be doing so many cool things around the world.
One of the most humbling honors came when my story was captured in a feature documentary called ‘Winner: Jashaan Gill,’ created by Vero at Noonlight Studios. To see my struggles, growth, and triumphs documented so honestly was emotional in itself, but the journey didn’t stop there. The film received an Honourable Mention at the Da Vinci International Film Festival, held at The Grove AMC here in LA—an incredible recognition that meant my story was resonating far beyond fashion.
Every milestone—especially those that once seemed impossible—is a reminder that you have to believe in yourself, even if no one else can. My story is about transforming every “no” into my reason to succeed and sharing that message with the world through every avenue I can, on the runway and beyond.
I now love the fact that I can base myself between countries and support my clients on there special events while not altering my creative flair.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
A smooth road? I don’t think any journey worth taking is ever entirely smooth. Mine has definitely had its share of sharp turns and steep climbs.
One of the biggest struggles has been navigating the path without a map. In many ways, I’ve been the first in my community to pursue this specific dream on this scale. There was no blueprint to follow, no local mentor who had walked this road before and could offer advice on how to navigate the intricate world of fashion. I had to figure everything out on my own—from production and branding to breaking into international markets.
That sense of being a pioneer can be incredibly empowering, but it can also be profoundly isolating. There are moments when you feel like you’re on an island, with no one who truly understands the unique pressures and uncertainties you’re facing. It’s hard to find peers who share a similar journey, and that can be a heavy weight to carry.
However, those very struggles have become a source of strength. They forced me to become more resilient, resourceful, and self-reliant. Every challenge I overcame was a lesson learned, and every closed door taught me how to build my own. The isolation pushed me to define my own version of success and to trust my instincts above all else. So, while it hasn’t been smooth, the friction has been essential in shaping who I am as a designer and an entrepreneur.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
At its core, my work is about telling stories through fabric and silhouette. I’m a fashion designer, but I see myself as more of a cultural narrator. I specialize in creating pieces that blend traditional craftsmanship with a modern, often rebellious, edge. I’m known for designs that are not just visually striking but also carry a deep sense of narrative and emotion. It’s about creating clothing that feels personal and powerful.
I’m incredibly proud of several milestones that once felt like distant dreams. My proudest milestone has to be the First British Punjabi designer to showcase at New York Fashion Week alongside Dressing clients for the Grammys and Emmys was a profound experience; seeing my creations on such a global stages was validation that my voice, my aesthetic, has a place in that world. Showcasing at international fashion weeks including London,Paris, New York and LA, having my collection stocked in Cosmo’s on Melrose are also huge points of pride. These achievements represent the culmination of years of hard work and breaking through barriers. Meanwhile navigating the industry with no mentorship just resilience to make it work.
What truly sets me apart, I believe, is the journey woven into every stitch. My designs are a reflection of my story—a story of resilience, of blending cultures, and of turning doubt into determination. This allows me to create pieces that resonate with people on an emotional level. It’s not just about what you’re wearing, but how it makes you feel.
Furthermore, I am deeply committed to paying it forward. Having navigated this industry with no blueprint, I make it a priority to mentor emerging talent. I want to build the ladder for others that I never had. That combination of authentic storytelling, a resilient spirit, and a commitment to community is what defines my brand and, I hope, sets my work apart.
What matters most to you?
What matters most to me is authenticity—staying true to myself and not folding to fit into a mold that the world expects of me. That principle is at the very core of my being and my brand.
I say that because I’ve experienced the alternative, and I know the cost. Early on, to fund my fashion dreams, I took corporate jobs that were stable and sensible on paper. But day by day, I felt a part of myself fading. It was a slow burn of unhappiness that came from knowing I was pouring my energy into something that wasn’t my true calling. I was wearing a costume that didn’t fit, and it was suffocating. Which in turn made me so unhappy on a daily basis.
That experience taught me a vital lesson: your work should be an extension of who you are, not a departure from it. When you’re aligned with your purpose, the challenges feel manageable because you’re fighting for something you believe in. When you’re not, even the smallest tasks feel draining.
So, what matters most is living a life that feels honest from the inside out. It’s about pursuing the path that resonates with your soul, even if it’s the harder, less-traveled one. For me, that’s creating, telling stories through design, and building something that is a genuine reflection of my journey. Anything less just isn’t worth it.
Pricing:
- Bespoke Designs from $500
- Style Consultations from $100
Contact Info:
- Website: https://www.jheez.com
- Instagram: https://www.instagram.com/mrjheezofficial
- LinkedIn: https://uk.linkedin.com/in/jashaan-gill-b98846117
Image Credits
Gurpreet Kaur,
Christianmercadophotography
Asian NYFW
Noonlight Studio
James Cheeks
