Today we’d like to introduce you to Cassandra Cejour.
Hi Cassandra, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started my consultancy at a time when I was looking for direction and what I now call my unintentional gap year. Funny enough, it taught me how to be more intentional and purpose driven. I’ve always wanted an outlet for myself as a creative as well as help other creatives and entrepreneurs show up online more Strategically with confidence. II’ve always been passionate about storytelling, and over the years that passion evolved into helping others tell theirs through creative direction and grounding it all in good vibes.
What began as freelance projects slowly turned into a consulting business built on purpose and connection. I work with clients to refine their visuals, messaging, and marketing so their brands not only look good but feel aligned with who they are.
Cass Consulting isn’t just about building brands, it’s about building confidence, authenticity and empowering others to follow their passion in the process. Every project is a reminder that when strategy meets intention, your story sells itself.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road, but maybe that’s what makes it meaningful. Starting a business during a season of uncertainty came with a lot of self-doubt and trial and error. There were moments where I questioned my direction, especially as I tried to balance creativity with structure and strategy.
I had to learn how to slow down and trust the process, to give myself grace while still holding myself accountable. There’s always this pressure to have everything figured out right away, but I realized growth doesn’t happen in a straight line.
Every setback has taught me something about consistency, boundaries, and alignment. And honestly, those lessons are what continue to shape Cass Consulting, keeping me intentional, authentic, and rooted in purpose rather than perfection.
Appreciate you sharing that. What else should we know about what you do?
My work lives at the intersection of strategy and creativity. I specialize in helping brands and individuals tell their stories through visuals, motion, and intentional experiences. What started as a brand consultancy has evolved into a creative studio, a space that merges storytelling, design, and emotion through stills, motion, and curated events.
I’m most proud of how my work makes people feel. Whether it’s capturing a brand’s essence in a photo campaign, curating a mood-driven event, or helping someone refine their visual identity, my focus is always on connection. I believe creativity should be an experience, not just a deliverable.
What sets my work apart is the energy behind it, it’s feminine, intentional, and rooted in storytelling that feels real. Every project is about more than aesthetics; it’s about creating a lasting vibe that resonates long after you experience it.
What has been the most important lesson you’ve learned along your journey?
The most important lesson I’ve learned is that alignment is everything. You can have the talent, the strategy, and the vision, but if your energy and intentions aren’t aligned, it’ll always feel off.
For a long time, I was chasing structure, trying to do everything “the right way.” But the truth is, there’s no one right way, there’s just your way. Once I started honoring my rhythm and trusting my creative instincts, everything began to flow with more ease and purpose.
Now, I measure success by how aligned I feel, not just by outcomes. That perspective has shaped how I build my business, collaborate with clients, and even create. Alignment brings peace, clarity, and sustainability, and that’s the energy I want everything I do to carry.
Pricing:
- Brand Consulting & Strategy Sessions: start around $250 per session
- Creative Direction (Photo + Video): packages typically begin around $800
- Creative Direction (Photo + Video): packages typically begin around $800 Content Creation & Campaign Design: usually starts at $1,200
- Event Curation & Styling: pricing varies depending on the project
Contact Info:
- Website: https://shyrockstar.com
Image Credits
Puff Photos
