Today we’d like to introduce you to Carla Johnson.
Hi Carla, so excited to have you with us today. What can you tell us about your story?
Luv Overboard began as a passion project and a creative outlet outside of my corporate finance career. I have always been a creative at heart and love bringing people together through meaningful experiences. What started as designing small gatherings for friends and family quickly evolved as people began to recognize the level of detail and artistry behind my work. Over time, what was once a hobby transformed into Luv Overboard, a full-service event design company specializing in luxury experiences and upscale charcuterie displays and boards.
My background in corporate finance provided a strong foundation for this transition. It taught me how to think strategically, manage budgets, and build strong client relationships. I understood early on that exceptional creativity must be matched with professionalism and business acumen to create lasting success.
As the Creative Director and Owner, I take pride in curating experiences that are not only visually stunning but also intentional and memorable. Each event and display is designed to tell a story, evoke emotion, and leave a lasting impression. Luv Overboard represents the perfect blend of my creative passion and my corporate discipline, where artistry meets strategy, and every detail matters.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like any entrepreneurial journey, it hasn’t always been a smooth road. Luv Overboard started as a passion project, so in the early stages I was learning as I went, balancing a demanding corporate career while building a brand from the ground up. There was no clear blueprint at the time, and not many people were doing what I envisioned, at least not in the way I wanted to do it. That meant I had to trust my instincts and carve my own lane, even when the path wasn’t fully defined.
There were moments of uncertainty, late nights perfecting designs, and plenty of trial and error as I figured out how to turn creativity into a sustainable business. One of the biggest challenges was shifting my mindset from passion to professionalism and learning to see my creativity as a business asset and setting clear boundaries, pricing, and processes to reflect the level of service I wanted to provide.
Another challenge was confidence: trusting myself enough to evolve, take risks, and grow beyond the initial vision I had when I started. But those challenges ultimately shaped me. Every obstacle helped refine both my artistry and my business acumen. Today, I see those early struggles as essential parts of the journey that allowed Luv Overboard to become what it is now. A brand built on originality, intention, and the pursuit of excellence.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Luv Overboard is a luxury event design and catering company specializing in upscale charcuterie displays and immersive experiences. We craft visually stunning and intentionally designed moments that bring people together in unforgettable ways. Each event and display is thoughtfully customized, from the initial concept to the final details, ensuring every experience feels elevated, cohesive, and unmistakably unique.
The passion, LUV, and dedication behind Luv Overboard are woven into the very fabric of the company and even reflected in the name itself. Luv Overboard represents both the feeling and the approach. It is about going above and beyond, both figuratively and literally, to create experiences that feel extraordinary. You can see it in every element, from the artistry of our tables and boards to the overall aesthetic, which is, in every sense of the word, overboard.
We are proud to serve a discerning celebrity and corporate clientele who value professionalism, decorum, and confidentiality as much as creativity and design. What sets Luv Overboard apart is our commitment to emotion and excellence. We do not simply design events; we craft experiences that connect people, celebrate life, and leave lasting memories. Every table, every display, and every detail tells a story, and that story is always rooted in passion, creativity, and love.
Any big plans?
One of the biggest lessons I’ve learned in business is to never prematurely announce your next move, but there is so much on the horizon for Luv Overboard. We have large-scale collaborations, exclusive partnerships, and exciting new concepts in the works. I am thrilled to continue pushing creative boundaries and delivering immersive, unforgettable experiences for our clients. The future is about growth, innovation, and taking everything Luv Overboard is known for, passion, LUV, and dedication to an even bigger stage.
Contact Info:
- Website: https://LuvOverboard.com
- Instagram: https://www.instagram.com/luvoverboard?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr
Image Credits
Ciarra Goode
