Rising Stars: Meet Paula Innocenti of Beverly Hills

Today we’d like to introduce you to Paula Innocenti.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Something Vintage Jewelry (SVJ) began with a single heirloom — a Henry Bogoff necklace passed down to me that sparked a lifelong fascination with the artistry of mid-century costume jewelry. What began as a personal passion for collecting has evolved into an extraordinary archive of over 100,000 vintage pieces — each a miniature work of art, a fragment of history, and a testament to the imagination and craftsmanship of its era.

I’ve always believed that jewelry tells a story far beyond adornment — it reveals who we are, what we value, and how we express ourselves. In curating SVJ, my goal was to bring these forgotten treasures back into the light, connecting the glamour of Hollywood’s Golden Age with the elegance of modern style.

From our Los Angeles curation office, my small but dedicated team and I carefully select, document, and present each piece for its design integrity, provenance, and emotional resonance. We specialize in the great names of vintage costume jewelry — Eisenberg, Bogoff, Coro, Vendôme, Lisner, and others — focusing on the artistry that defined the 1940s through the 1980s.

For men, our vintage cufflink and tie tack collection highlights distinguished makers such as Swank, Hickok, Colibri, and Christian Dior — celebrating a time when personal style reflected refinement and individuality.

Today, Something Vintage Jewelry represents more than a collection; it’s a preservation of legacy. Every brooch, bracelet, and pair of cufflinks carries the mark of creativity from a time when design was bold, materials were inventive, and craftsmanship was deeply personal. Through SVJ, I hope to ensure these treasures — and the stories they hold — continue to inspire generations to come.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Like many small businesses, our journey has had its share of challenges. I began collecting in 2015 and expanded the team in 2018. By early 2019, we were preparing to launch a jewelry rental service — but when the COVID-19 pandemic hit, everything changed overnight.

Rentals became impractical, so we pivoted from event styling to direct sales, transforming our entire approach to presentation, pricing, and photography. Managing a one-of-a-kind inventory of thousands of pieces required rethinking every step of the process — from cataloging to digital presentation.

Although we remain a small team, we’ve been intentional in rebuilding — carefully onboarding passionate, reliable team members who share the same love for heritage design and mid-century craftsmanship. It hasn’t always been easy, but each step has brought us closer to establishing a strong foundation for long-term growth and a global audience..

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I began my career in accounting and later transitioned into commercial real estate, which taught me the importance of precision, structure, and long-term vision. Eventually, I followed my creative passion and founded Something Vintage Jewelry — a luxury heritage brand devoted to reviving and preserving the artistry of mid-century costume jewelry.

We specialize in timeless designs by iconic makers such as Eisenberg, Bogoff, Coro, Vendôme, and Hobe, alongside men’s collections from Swank, Hickok, Colibri, and Christian Dior.

What sets SVJ apart is our devotion to preservation, education, and storytelling. Every piece is meticulously researched, photographed, and presented with care — accompanied by detailed descriptions highlighting its maker, era, and aesthetic significance.

I’m most proud that what began as a personal passion has evolved into a growing heritage brand that honors the past while inspiring a modern generation of collectors and style enthusiasts.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
The vintage jewelry industry is entering a remarkable new era. As consumers become more conscious about sustainability, craftsmanship, and authenticity, heritage pieces are gaining renewed value. People are seeking jewelry with meaning — pieces that tell a story, not something mass-produced.

In the next decade, I foresee a growing appreciation for curated, story-driven collections and the expansion of digital experiences that make vintage craftsmanship accessible to a global audience. Virtual styling, educational content, and historical insights will continue to connect collectors with the designers and artisans who shaped fashion history.

For Something Vintage Jewelry, this means continuing to bridge the past and present — blending timeless design with modern presentation to ensure that vintage jewelry remains relevant, collectible, and loved by future generations.

Pricing:

• Vintage Brooches & Pins: typically range from $65–$295, depending on designer, rarity, and condition.
• Necklaces & Parures (matching sets): range from $125–$495.
• Earrings & Bracelets: generally priced between $65–$225.
• Men’s Cufflinks & Tie Tacks: range from $80–$300, featuring designers such as Swank, Hickok, Colibri, and Christian Dior.
• Collector’s Pieces / Designer Signatures: limited-edition or museum-quality designs may range from $500–$1,200.

Contact Info:

• Website: https://somethingvintagejewelry.com/
• Instagram: https://www.instagram.com/svj.shoppe/
• Facebook: https://www.facebook.com/somethingvintagejewelry/
• LinkedIn: https://www.linkedin.com/company/somethingvintagejewelry/
• Other: https://www.pinterest.com/somethingvintagejewelry/