We’re looking forward to introducing you to Isaac Rubio. Check out our conversation below.
Good morning Isaac, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What are you chasing, and what would happen if you stopped?
What I pursue is a fulfilling life alongside my family; the happiest moments I’ve ever had have been with my wife and daughter, and those are what I treasure the most.
As an artist, I have a deep desire to use my imagination to convey ideas and emotions, connecting with people through the creations I make. Creating gives me purpose, it fulfills me, and being able to share those creations with others is something priceless.
If I were to stop, I feel I would lose an essential part of myself, because creativity is not just my work, it’s my way of living and expressing who I am.
Can you briefly introduce yourself and share what makes you or your brand unique?
I am an artist in constant evolution, someone who has broken and rebuilt myself many times to grow in new ways. I believe that is the hardest, yet also the most fascinating part of creative work: it always challenges you to rethink yourself, to learn new tools and techniques, often driven by the ever-changing technology that constantly transforms our medium.
On my journey, I’ve gone through different stages: I was a painter, a graphic designer, a character designer, a storyboard artist, a 2D and 3D animator, and even a writer. Each of those experiences has allowed me to witness firsthand the magic and complexity of storytelling and has also allowed me to collaborate with prestigious animation studios on projects such as Sonic Mania Adventures and Blood of Zeus, in addition to working with major brands in advertising.
Today, I find myself in a new phase of rediscovery and re-education as an artist. I am learning to expand my skills to continue to inspire more people.
Amazing, so let’s take a moment to go back in time. What was your earliest memory of feeling powerful?
My earliest memory of feeling powerful was when I discovered, very early in my childhood, that with a simple pencil I could design and create infinite worlds with my imagination. As a poor child growing up in Baranoa, a small town in Colombia, I would often retreat into these imaginary worlds to escape the harsh realities surrounding me. That simple act of drawing gave me an enormous sense of freedom and power, as if I could shape something bigger than myself.
I grew up with the conviction that I could tell stories through images and bring fantastic characters to life, and that dream is what led me to animation. The journey hasn’t been easy, but it has been rewarding at times. I’ve been fortunate to share this path with my wife and daughter, which adds an even more special meaning to every challenge and every creative achievement.
If you could say one kind thing to your younger self, what would it be?
I would say to him: “Not every battle is worth fighting. Some are imposed on you by society, others you impose on yourself, and many of them only steal your energy and time. Learn to choose clearly where to put your heart and effort, because what truly matters is what brings you closer to your purpose and your happiness. Trust yourself more, and be compassionate with yourself along the way.”
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief you used to hold tightly but now think was naive or wrong?
I used to firmly believe that the zeitgeist, or spirit of the times, took much longer to change. I’ve always been aware that the world evolves, but over the years, I have lost some of that sensitivity and become more rigid. Now I realize I was wrong: with the impact of social media, cultural and generational shifts can happen in a matter of days, shaping almost every aspect of life. This new awareness has led me to rethink both my career and personal life, and to regain a flexibility more akin to what I had as a child, where curiosity and play were the best ways to understand and experience the world.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
I hope people remember me as a dreamer, someone who always wanted to give wings to his ideas and share them with anyone willing to see them. I don’t seek greatness or glory; I just hope my time in this world is associated with imagination and the desire to create.
But above all, I want my daughter to remember me as an inspiration. That is when she thinks of me, she sees someone who encouraged her to dream, to explore, and to dare to show the world her own voice. That is the only story I truly care about people telling about me.
Contact Info:
- Website: https://isaacrubioc.com/
- Instagram: https://www.instagram.com/isaacrubioart/
- Linkedin: https://www.linkedin.com/in/isaac-rubio-45b00139/
