We’re looking forward to introducing you to Wil Cohen. Check out our conversation below.
Hi Wil, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is something outside of work that is bringing you joy lately?
Music is a passion of mine. I write music and play multiple instruments. Something that many people may not know about me is I record my music under the name Matte Black Wolves. I have come out with 4 solo albums, the newest one titled “Nebulous”. I grew up playing in bands in high school and went to school and got a degree in audio recording. I enjoy the process of creating music and it feels good to look back what I was able to make on my own.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Wil Cohen and I am a professional photographer that specializes in portrait and editorial work. I’ve been told that my cinematic lighting is what gives my images my signature look. Lighting is certainly something I spend a lot of time researching, experimenting, and improving on. Currently I am working on various different projects for clients as well as some personal projects where I can show what I can really do.
Amazing, so let’s take a moment to go back in time. What relationship most shaped how you see yourself?
I would probably have to say my relationship with my children. My two sons Elijah and Teddy are teenagers now and sometimes I forget just how independent they are. Often, I need to remind myself how I was at their age and adjust the kind of advice or approach they need. I am constantly reminded how things are different now and the mistakes I have made. Thinking about them makes me want to be the best version of myself.
Was there ever a time you almost gave up?
Almost on a weekly basis. In my business you will deal with people that aren’t straight shooters and it can certainly suck the joy out of the air. However, when I think about the craft, nothing could ever make me want to quit photography. So, that’s what I think about, give myself some time off and come right back creative as ever. Plus, any negative people aren’t worth my time. I have better things to focus on.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. How do you differentiate between fads and real foundational shifts?
Truth be told I don’t really worry about the two. My photography should be strong enough that I don’t need the crutch of a fad. I work hard to hone the craft and believe it should do the heavy lifting for me.
Okay, we’ve made it essentially to the end. One last question before you go. Are you doing what you were born to do—or what you were told to do?
I was born to do photography. It runs in the family too. I left a 20 year career in video post production in order to work on photography full time and I do not regret it at all. I was doing it on the side and it just became to difficult to sustain that pace.
Contact Info:
- Website: https://www.wilcohen.com
- Instagram: @wilcohen
- Linkedin: https://www.linkedin.com/in/wilcohen
- Other: https://www.matteblackwolves.com
