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Story & Lesson Highlights with Patrick Shatter of California

Image Credits: Atlas Studios Pro

We’re looking forward to introducing you to Patrick Shatter . Check out our conversation below.

Patrick , it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What is something outside of work that is bringing you joy lately?
Recently, I’ve begun exploring drawing as a way to decompress and find relaxation. What started as a simple hobby has evolved into a valuable tool for enhancing my visualization skills. I’ve discovered that drawing allows me to take the ideas I envision in my mind and bring them to life. This practice has proven to be instrumental in my work, supporting my other projects and helping me communicate my ideas more effectively.

Can you briefly introduce yourself and share what makes you or your brand unique?
As an artist, I find inspiration in the vibrant colors and dynamic movements of the circus world, which often translate into my work. The blend of creativity and physicality naturally pushes me to explore new avenues in both my art and my entrepreneurial ventures, allowing for a seamless flow of ideas.

Rockstar in a Jar isn’t just a business for me; it’s a passion project that reflects my love for healthy living and tasty treats. Each flavor is carefully crafted to evoke the joy of desserts while still being wholesome. My goal is to cultivate a community around our nut butter that encourages people to indulge without guilt, embracing the knowledge that they are nourishing their bodies with every delicious taste.

I often say that while our nut butters may not change the world, the people who enjoy them and are inspired by the joy of art and creativity certainly have the power to make a difference. This connection fuels my passion and drives me forward in both my art and my entrepreneurial journey.

Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who were you before the world told you who you had to be?
I’ve always been an artist, though I didn’t quite realize it when I was a kid. Growing up, I often heard that I should focus on a traditional path — go to school and find a stable job with security and benefits. Following that advice led me to feelings of depression and anxiety. For me, these emotions have become reminders that I’m alive. Instead of trying to push them away, I’ve learned to see them as signals that something isn’t quite right.

As I grew older, I came to understand that those “negative” feelings indicate I’m out of alignment with what I truly believe I should be doing. They serve as a prompt to reconnect with my authentic self.

What fear has held you back the most in your life?
For years, I let the fear of judgment, of looking foolish, hold me back. Then, I began to realize: who really cares what others think? The only way to improve at something is to try it, even if it means risking embarrassment. Holding onto that fear will only keep you stuck in the same place.

We often hear that the definition of insanity is doing the same thing repeatedly and expecting different results. I reached a point where I grew tired of not achieving the outcomes I desired, which pushed me to seek a different approach. It’s interesting how long we’ll persist in habits that don’t serve us, without ever considering that a change could lead to better results. Sometimes, taking that first step into the unknown can open up a world of possibilities.

Sure, so let’s go deeper into your values and how you think. Where are smart people getting it totally wrong today?
In our ever-evolving world, consider this: an unwavering reliance on technology and science as the sole arbiters of truth can lead us into a complex web of challenges.

Take a moment to reflect on our past—once, many believed the Earth was flat, and we stood at the center of the cosmos. Yet, as time unfolded, so too did our understanding, shifting our collective consciousness toward a richer, more accurate reality.

When we focus on optimization, it’s essential to recognize that you don’t need countless apps and metrics to achieve a sense of balance and fulfillment. Striving to meticulously track every aspect of life can lead to a paradox; in the quest to optimize, you may find yourself merely existing instead of truly living.

Our bodies are remarkable systems, finely tuned over generations to navigate the world. They possess an inherent wisdom that enables us to thrive. Trusting our instincts can often guide us more effectively than an overreliance on technology. While technology serves as a powerful ally when wielded wisely, it’s crucial to reconnect with our intuitive selves, embracing the simple yet profound truths that reside within.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. Are you doing what you were born to do—or what you were told to do?
Throughout my life, I found myself following a set path, doing what others expected of me. This journey, while familiar, often led to feelings of depression and anxiety.

I’ve come to realize that truly knowing our life’s purpose is not so straightforward. I believe that with enough belief and determination, we can shape our destinies, but it requires a commitment to the journey ahead.

It’s clear to me that my purpose is not fixed; it will evolve as I gain experience and maturity. The idea of remaining stagnant in one role feels limiting, almost counterintuitive. Instead, I embrace the journey of growth and change, anticipating the opportunities that lie ahead. Ultimately, I trust that I am on the right path, guided by the lessons learned along the way.

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