We’re looking forward to introducing you to Lipe ProducedbyNWP. Check out our conversation below.
Hi Lipe , thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do the first 90 minutes of your day look like?
The first 90 minutes of my day set the tone for everything. I usually start early with a moment of stillness—no phone, just a little time to breathe, pray, and get centered. From there, I focus on movement—whether it’s a quick workout, stretching, or calisthenics—to wake my body up. Then I shift into creativity. I’ll review lyrics, hum melodies, or jot down new ideas while my mind is still fresh. By the time I’ve had coffee and a healthy breakfast, I’ve already aligned my mindset, my energy, and my art. That way, the rest of the day feels like I’m building on a strong foundation.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Lipe — an artist, songwriter, and producer, and one half of the duo A. Swain & Lipe. Together, under our company Produced By NWP, we’ve built a catalog of over 1000 instrumentals that cut across genres from modern country to hip hop, pop, and sync-ready cinematic music. What makes us unique is that we’re not just making songs or beats — we’re building cultural bridges. Our music has hit over a million streams globally , helped launch artists like Alexandra Kay, and connected us with industry leaders through partnerships with Sony Orchard which I’m proud to announce our new global publishing deal with Sony Orchard.
What drives me is storytelling and connection. Whether I’m writing lyrics layered with meaning or producing a track that feels bigger than the moment, the goal is always to create music that resonates and lives beyond us. Right now, we’re focused on leveraging our catalog in innovative ways — from pitching packs to film, TV, and brands, to collaborating with new artists who align with our vision. It’s an exciting time, because we’re not just chasing opportunities we’re shaping them.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who were you before the world told you who you had to be?
Before the world started handing out labels, I was just a kid obsessed with sound and stories. I’d take a pen to a grocery list and turn it into a chorus, or stack household noises into rhythms, anything to make the world sing back to me. Being the youngest meant I learned responsibility early, but it also meant I watched, listened, and learned how to make the most with the least.
That curiosity turned into craft: producing, writing, and building a catalog with my partner. But at the core I’m still that kid.. stubborn as hell, creative, and relentless about turning small moments into something that lasts. Becoming a father sharpened that even more: it reminded me that identity isn’t about fitting someone else’s box, it’s about choosing what you build every day.
If you could say one kind thing to your younger self, what would it be?
Keep writing, keep creating, even when nobody’s listening yet. One day those pages and beats will be the foundation of something bigger than you can imagine.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
The biggest lie the music industry tells itself is that success can be manufactured in a boardroom. They’ll chase formulas, trends, and numbers, but none of that guarantees a record that actually moves people. Another lie is that independent artists can’t compete, we’ve seen time and time again how independents with vision and consistency are rewriting the rules. And finally, the industry still pretends art and business are separate, when in reality the future belongs to those who master both.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. Could you give everything your best, even if no one ever praised you for it?
Absolutely. I believe in giving my best even when no one is watching or praising me. One example that comes to mind was when I was producing a track for our latest album( everyday of my life) . A. Swain and I spent extra time perfecting the mix, layering sounds, and fine-tuning details because I knew the final product mattered, even if no one would notice the extra effort behind the scenes. In the end, the track received strong engagement online and was later included in a pitch package for artists and sync opportunities. It felt rewarding knowing I stayed committed to my own standards. That mindset drives me every day, because doing great work isn’t about recognition, it’s about integrity and personal excellence.
Contact Info:
- Instagram: https://www.instagram.com/iamlipebeatz?igsh=MW14MTNidGV2b3Fhbw==
- Linkedin: https://www.linkedin.com/in/lipe-beatz-7a941418b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- Twitter: https://x.com/lipebeatz?s=21
- Youtube: https://youtube.com/@nwentpresents?si=3dye8r0y-QVZ_sM6
