We’re looking forward to introducing you to Leticia Lorenzini. Check out our conversation below.
Good morning Leticia, it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? What do the first 90 minutes of your day look like?
The first 90 minutes of my day are all about setting the right tone. Mornings are when I feel most creative, so I like to wake up early, around 5:30/6 am. I start with a few minutes of breathwork to center my mind and emotions, which helps me feel calm and clear. Then I do some light stretching to wake up my body and align my energy. After that, I prepare my chimarrão—a traditional hot yerba mate drink from southern Brazil, where I’m from—or sometimes just a cup of coffee, and I put on some music. Other times, I prefer pure silence. Then I sit in my studio, sipping my chimarrão, and simply observe the space around me for a few minutes. That atmosphere helps me ease into my creative flow, where I spend the rest of the morning—and sometimes the entire day—working on my art, whether it’s sketching new ideas, experimenting, or refining projects I’ve already started.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Leticia, born in Brazil living in Los Angeles. My journey began when I was a child, watching and learning crochet from my grandmothers. Those moments with them became some of the deepest roots in my life. They planted something in me long before I ever thought of myself as an artist.
As I grew older, I explored other crafts and began blending those techniques with different materials—sometimes even deconstructing them—always following my instincts and learning as I went. That’s how I developed my own style. I’m a self-made artist, so everything I create comes from curiosity and the need to transform what I feel into something tangible.
My work is layered and tactile, centered on memory, perception, emotions, and the unspoken stories we all carry. I’m currently working on Chapter 8, a personal series of eight pieces tracing the subtle ways we transform. At its core, my art is about honoring this ancestral techniques and exploring what it means to be human—the softness, the complexity, the vulnerability, and the invisible threads that connect us all.
Great, so let’s dive into your journey a bit more. Who were you before the world told you who you had to be?
I was a girl who loved to create, fearless, curious, and always driven by instinct. I saw magic in colors, textures, and the smallest details. I felt everything deeply. But growing up, the world starts asking you to shrink, to fit into roles and boxes it hands you. My rebellious spirit never let me fully accept that. I was raised in an environment where my voice was always heard, and my freedom and individuality were respected and honored. That gave me the space to stay true to myself and resist the pressure to conform. Honestly, I belive it was that freedom that allowed me to change the direction whenever something didn’t feel right. It gave me the power to choose who I wanted to be, instead of letting the world decide for me and that’s what kept me from losing myself.
If you could say one kind thing to your younger self, what would it be?
Trust your instincts. Don’t make yourself smaller to belong in spaces that don’t value you. Your dreams are worth more than their comfort.
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
To me, authenticity isn’t about showing everything, it’s about showing what’s true. Whatever I’m feeling or processing finds its way into my work. So in that sense, creating is my way of living truthfully. For the most part, yes—the public version of me is real. My art doesn’t really let me hide, it’s personal, open, and transparent. Of course, there are parts of me I keep quiet or protected, and I think that’s natural. But what I do share is always real. There’s no persona, just my heart, my thoughts, and my hands.
Okay, so let’s keep going with one more question that means a lot to us: Are you doing what you were born to do—or what you were told to do?
I’m grateful to say I’m doing what I was born to do. I’ve always felt like an artist, it’s been part of me from the very beginning. Embracing that truth has been one of the most fulfilling decisions of my life. For a long time, I tried to fit into boxes or chase definitions of success that didn’t really resonate with me. But when I finally chose to fully dedicate myself to creating art, it felt like coming home to who I truly am.
Contact Info:
- Website: https://www.leticialorenzini.com
- Instagram: @leticialorenzini_
