We’re looking forward to introducing you to Violet Grae. Check out our conversation below.
Hi Violet, thank you for taking the time to reflect back on your journey with us. I think our readers are in for a real treat. There is so much we can all learn from each other and so thank you again for opening up with us. Let’s get into it: What are you being called to do now, that you may have been afraid of before?
I’m being called to bring everything full circle—to stop compartmentalizing my life into “music,” “business,” or “real estate” and instead embrace the fact that I’m meant to weave them together. For a long time, I was afraid that blending these worlds would confuse people or dilute my credibility, but I’ve realized it’s actually my strength.
Now, I’m building spaces—whether physical homes or creative strategies—that help people step into the next version of themselves. It feels bigger than just one career lane; it’s a holistic mission to guide others toward alignment, clarity, and confidence.
Leaning into this has meant confronting the fear of being misunderstood, but what’s on the other side is freedom: the ability to stand in the fullness of who I am, without apology.
Can you briefly introduce yourself and share what makes you or your brand unique?
Can you briefly introduce yourself to our readers and tell them a bit about what you do, your brand or organization and what makes it interesting/special/unique or anything else you’d like them to know about you / your story /your brand and what you are working on / etc.?
I’m Violet Grae—a creative consultant, lifestyle strategist, and artist with roots in the music industry. I started performing and touring at fifteen, and over the years I’ve worn many hats: singer-songwriter, vocal coach, A&R director, brand strategist, and founder of Grae Agency, where I support artists, influencers, and entrepreneurs in finding their voice, their vision, and their path forward.
What makes my work unique is that I don’t just focus on the surface-level milestones—I care about alignment. Whether I’m producing a release, negotiating a contract, coaching a vocalist, or now helping someone find a new home, my goal is the same: to create spaces (literal and figurative) where people can thrive as their truest selves.
Right now, I’m especially excited about blending my creative background with real estate. I’ve always believed environment shapes growth, so I help people find spaces that support not only their practical needs but their lifestyle and identity. Alongside that, I’m developing new workshops that combine music, mentorship, and life design—tools that empower people to build lives that feel both successful and soulful. I am truly excited to announce that I am the newest member of the Kojani Real Estate Group.
At the heart of everything I do is a commitment to authenticity, advocacy, and transformation. My story has never been linear, but every step has led me here: helping others step boldly into the next chapter of their own.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who taught you the most about work?
Without question—my mother. She’s the hardest-working person I know. A music teacher, private instructor, and musical director, she managed to pour herself fully into her students and community while also raising three children. She never stopped educating herself, never stopped striving to grow, and she modeled what it looks like to show up with discipline, passion, and grace every single day.
Watching her balance so much, I learned that work isn’t just about output—it’s about devotion, resilience, and impact. She taught me that no matter how big your dreams are, you achieve them by showing up consistently, staying curious, and caring deeply about the people you serve. That foundation has carried me through every stage of my own journey.
When did you stop hiding your pain and start using it as power?
For a long time, I thought strength meant masking what hurt me—keeping my struggles quiet so I could keep moving forward. But over time I realized that hiding pain only kept me disconnected from myself and from others.
The turning point came when I started coaching artists and realized how often they were carrying the same weight—doubts, fears, rejections, and traumas—but felt like they had to do it alone. I couldn’t ask them to be vulnerable if I wasn’t willing to be, too. So I began to share my story more honestly, first through my music and then in the way I mentor and guide others.
That shift transformed everything. Instead of something to hide, pain became fuel for connection, empathy, and resilience. It gave me the ability to stand in front of others and say, “You’re not alone—and you can rise through this, too.” Turning pain into power hasn’t just made me stronger; it’s made me more human, and it’s the foundation of the work I do today.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. How do you differentiate between fads and real foundational shifts?
For me, it comes down to depth, longevity, and alignment. Fads are usually loud, flashy, and short-lived—they thrive on hype but rarely hold up when the excitement fades. Foundational shifts, on the other hand, create lasting change because they address a deeper need or truth.
I look at whether something still feels relevant once the noise dies down. Does it solve a real problem? Does it empower people in a way that sustains growth over time? Does it align with core values rather than just chasing attention? If the answer is yes, then it’s more than a trend—it’s a shift.
In music, business, or even real estate, fads can be tempting because they promise quick wins. But foundational shifts shape culture and behavior long-term. My approach is to stay curious, but also grounded—observing what endures, what actually improves people’s lives, and what aligns with my mission. That’s how I decide what to embrace and what to let pass by.
Okay, so before we go, let’s tackle one more area. Are you tap dancing to work? Have you been that level of excited at any point in your career? If so, please tell us about those days.
Absolutely—I’ve had seasons where I woke up buzzing with excitement to get to work, and I feel that energy again now. When I first started touring at fifteen, every day felt electric. The adrenaline of stepping on stage, connecting with an audience, and knowing I was living my dream—it was pure joy.
Later, I felt that same spark when I launched Grae Agency. Building something of my own after leaving environments that didn’t honor artists was both terrifying and exhilarating, but the freedom to create a safe space for others lit me up. I knew I was doing something that mattered.
And now, bringing my creative world into real estate, I feel like I’ve come full circle. Helping someone find a home that supports who they are and who they’re becoming gives me that same sense of purpose. It’s a different kind of stage, but the excitement is just as real. To me, “tap dancing to work” happens when your work and your values align—and I’m grateful to be in that place again.
Contact Info:
- Website: https://graeagencyla.com/violetgrae
- Instagram: http://www.instagram.com/violetgrae
- Linkedin: http://www.linkedin.com/in/violet-grae
- Twitter: http://www.twitter.com/violetgrae
- Facebook: http://www.facebook.com/violetgraemusic
- Yelp: https://www.yelp.com/biz/voice-with-violet-los-angeles
- Youtube: http://www.youtube.com/violetgrae
- Soundcloud: https://soundcloud.com/violetgrae
- Other: https://www.tiktok.com/@violetgraemusic
