We recently had the chance to connect with Lawrence Greenidge and have shared our conversation below.
Lawrence, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: Have any recent moments made you laugh or feel proud?
This past weekend I celebrated my 30th birthday with a small cookout in Studio City. Normally, I keep my birthdays lowkey with just a few close friends, but this year I wanted to open it up more. Since moving to LA in 2018, I’ve been blessed to meet some incredible people—some who’ve become like family, and some I’ve only just connected with. Seeing all those worlds collide over some jerk wings I cooked up—that was a proud moment for me. I’ve always loved being a connector—introducing friends who should definitely know each other and making it happen in the most natural way. That felt special.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Lawrence Greenidge, but most people in the industry know me as LDG—or just “L” if you’re a friend. I’m a music producer working across Hip Hop, R&B, and recently Afrobeats. I came to LA from Randolph, Massachusetts on a whim in 2018 and have been here ever since.
I was raised by Trinidadian immigrant parents, so my childhood soundtrack was Bob Marley, Machel Montano and a lot of Calypso. The Beatles, Prince, Stevie Wonder and James Brown were also regulars in my house growing up. My dad actually introduced me to beat-making in middle school with a barebones, free, music making software, and from then on, I was hooked. Those Caribbean rhythms and melodies still shape the way I produce today.
My mission has always been to find sounds that cut through the noise—especially now when 100,000 songs hit DSPs every single day. I’m drawn to the ideas and people that stand out, and that’s what I try to bring into every record I’m privileged to touch.
Right now, I’m deep in some Rap and R&B projects that honestly contain some of my best work yet. I don’t like to say too much before the music drops (producers will get that), but let’s just say I’ve been able to cross off some big names from my bucket list. I’m also on track to release over 20 records this year, which would be my most productive year to date. I’m proud of that—getting to do what I love at a high level and call it “work.”
Okay, so here’s a deep one: What relationship most shaped how you see yourself?
My late grandfather, Kelvin Joseph, left a mark on me that still shapes who I am. I only knew him as a kid, but his influence runs deep. In Trinidad, he was the type of man who’d open his home to the less fortunate—even though he already had six kids and a wife to take care of. That level of selflessness left an imprint on me. He’d always tell me I had “common sense,” which apparently wasn’t very common. At the time, I didn’t fully realize how special our bond was. Now, I think of him often, especially when I need guidance or feel lost. His spirit reminds me of what’s truly important: connection.
What fear has held you back the most in your life?
The fear of being disliked. For a long time, I was a classic people pleaser, trying to make everyone happy. But that came at the expense of showing up as my authentic self. When you hide who you are, you rob the world of your inherent gifts that make you unique. Once I started leaning into who I really am, I found more success—not just in music but in life. These days, I look at vulnerability as a superpower. The more I let people see the real me, the better the connections and the opportunities have been.
Next, maybe we can discuss some of your foundational philosophies and views? What’s a belief or project you’re committed to, no matter how long it takes?
For me it’s always about the vision. If I lock into a clear vision for a song or project, I’m relentless until it’s right. That might mean chasing the perfect sound at 3 AM, or making sure it gets into the right hands—it doesn’t matter, I’ll do it. The process is everything. I love getting lost in the music until it feels undeniable. That feeling is my compass, and once I catch it, I know I’m onto something special.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. When do you feel most at peace?
Nature brings me the most peace. Being surrounded by green trees and sunlight reminds me of Trinidad and grounds me in my faith. It feels like being closer to God—or whatever name you call that original source of energy. One of my dreams is to set up an outdoor beat-making or songwriting session, blending that creative flow with nature. Until then, I’ll take hikes, beach days, and bike rides as my reset button.
Contact Info:
- Website: https://linktr.ee/Ldgbeats?fbclid=PAZXh0bgNhZW0CMTEAAadr3boEzYOCuao5eAOzuyflNAV1vhWOQNtI2xVYbpiz9fLyU5VsjGA3HJS5fA_aem_s_eQ6ZHweJB1K-4RFblXgg
- Instagram: https://www.instagram.com/ldg_beats/?hl=en
- Twitter: https://x.com/LDG_Beats
- Other: Spotify playsist:
https://open.spotify.com/playlist/37i9dQZF1EFSZbB6zXjTh4?si=a468aa71800c4c52
