We recently had the chance to connect with Adam Santana and have shared our conversation below.
Hi Adam, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What is a normal day like for you right now?
What a normal day looks like for me is waking up at the same time every day.
It’s like a daily regimen where I follow the necessary steps to start the day. To begin, I have my morning coffee with cream and sugar. Then I check my emails and respond to any business-related matters. My workspace has to be clean and organized—even the room itself needs to be tidy. My computer files must be in order, with everything in its proper place. From that point on, I start working on the next project. I usually work for a few hours and then take a break. This routine continues throughout the day. By the time it’s close to midnight, I’m ready to shut down the computer and get some sleep. The following day is essentially a repeat. Of course, there are some variations—I might run errands or do some cleaning. Once I’ve completed those tasks, I go right back to work. My work ethic is rooted in being highly disciplined. It’s a drive I have and a passion for my artwork. I enjoy having fun and being creative.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Adam Santana, a visual artist who has loved creating art since the age of seven. My work primarily consists of acrylic paintings and graphic design. Over the years, I’ve explored many different forms of art, but recently I’ve been focusing more on graphic design. Throughout my journey, I’ve become more involved in the business side of art, particularly in the world of print-on-demand. I’m currently still working with past clients and painting canvases, but my main focus now is building a brand for the online stores I run. The name of my business is “Adamzworld.” I first came up with it while attending the Art Institute in Los Angeles. Since then, the name and brand have grown and evolved — from the logo all the way to the style of art I create. I would describe my style as unique, influenced by many great artists from the past. When it comes to my work, I place a strong emphasis on color, aiming to evoke a feeling through each design. I enjoy adding small details that encourage the viewer to spend time with the piece, discovering something new the longer they look. My work often has a playful or whimsical tone. I’m constantly inspired, with new ideas coming to me every day — so I sketch often, bringing those concepts to life on paper. When I created “Adamzworld,” I wanted a name that could represent more than just one idea — a world of different styles, emotions, colors, and endless creativity. Even the logo was designed with intention: I envisioned a line that moves up and down without lifting the pen, something continuous — almost like a barcode. That’s why the logo features bar-like elements, along with a paintbrush to represent the artistic spirit behind it.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. Who saw you clearly before you could see yourself?
I developed an interest in art as a child. At first, it was just something fun—something I loved to do. But my mom saw more in it. She told me I could do something meaningful with the talent I had. At the time, I had no idea there were opportunities connected to what I was doing. Her encouragement made me excited and eager to learn more. Suddenly, there were so many options to explore: Did I want to be a cartoonist, a painter, a muralist, a sculptor, a graphic artist? The list seemed endless. I grew up watching a lot of cartoons, especially Disney. Those animations really captured my attention. I wanted to create characters and bring them to life through animation. Whenever I had the chance to choose classes in school, I always picked art-related subjects. My mother saw my progress over the years—from simple drawings to creating digital art on the computer. Thanks to technology and the internet, I’m now able to share my work with people all over the world. She believed in me before I believed in myself. That belief made all the difference.
If you could say one kind thing to your younger self, what would it be?
If I could say one kind thing to my younger self, it would be this: Believe in yourself. I would let my younger self know that it’s okay to fail sometimes — it’s part of the process of becoming great. There will be ups and downs, but you must stay on the path. Success isn’t a straight line. It’s squiggly, confusing, and scary. It’s like looking through the front window of a car on a long, stretched-out road. You can’t see all the way into the distance, but the closer you get, the clearer the picture becomes. I would tell myself that your talent will inspire others, and the message behind your work will be felt around the world. Listening is more powerful than always talking. You can go far if you keep an open mind. You can’t please everyone — but you can be yourself and stay true to who you are. Your passion for art will shine through your work, and it will continue to grow as you move forward on your journey. Give it life. Let it flourish. You have a drive inside you that people will notice — and you have what it takes to succeed. Drown out the noise. Invite people into your world.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. Is the public version of you the real you?
The public version of me is a real part of who I am, but it’s not the whole picture.
I share my passion, my art, and the values that drive me — but there are parts I keep private to protect my peace and focus. So yes, it’s real — just not complete. Like anyone, I have doubts, struggles, and quiet moments the world doesn’t always see. The real me exists in both the spotlight and the silence. My public self is expressed through my art. That’s where I’m most honest — with color, texture, and design. Sometimes, I can say more with a visual piece than I could ever say with words. So yes, it’s real — maybe even more real than the version I show in conversation.
Okay, we’ve made it essentially to the end. One last question before you go. What will you regret not doing?
What I would regret most is not trying. I know I’m not a quitter. If I were to stay still and do nothing, it would eat me up inside. My drive is too strong — it keeps me up at night. When I focus on something, I give it my all. I can’t do things halfway. It’s all or nothing. I try to make sure that time is never wasted, because time is the most valuable currency. You can’t get it back — so make the most of the time you have. I know that regret can weigh you down, especially when you look back and tell yourself, “I could have,” or “I should have.” I would regret never taking chances or speaking up. Let your voice be heard, and your actions be seen. I can’t just sit still — I need to stay active and keep the momentum going. When I put all my time and effort into something, I feel proud of myself. Even if I don’t reach the goal I was aiming for, at least I can hold my head up high and say I tried my best. I never quit. And because of that, there will be no regret. If I ever do regret something, I want it to be minor — not something big that I failed to do or say. Taking chances and risks means everything to me. It keeps me going and shows me what I’m capable of handling.
Contact Info:
- Website: https://www.adamsantana.com/
- Instagram: https://www.instagram.com/adamzworld_art/
- Twitter: https://x.com/adamzworld
- Facebook: https://www.facebook.com/adamzworldmerchandise
- Youtube: https://www.youtube.com/user/ADAMZWORLD805
- Other: https://www.pinterest.com/adamzworld/
