We recently had the chance to connect with Austin Sprinz and have shared our conversation below.
Austin, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What are you most proud of building — that nobody sees?
While most people know me for my content and presence on social media, one thing I don’t share often is how deeply passionate I am about entrepreneurship. Behind the scenes, I’ve built over seven companies each from the ground up and that’s something I’m incredibly proud of.
Two of my most recent ventures are MementoCams, a digital camera designed to capture the nostalgic feel of a disposable, and Slaydot, a skincare brand that reimagines the pimple patch by combining hydrocolloid with ozonated, organic, cold-pressed extra virgin olive oil. I love the entire process of bringing a product to life from the initial spark of an idea to building the structure of the company and watching it grow into something real.
Creating content is my public passion, but building businesses is where I get to challenge myself in a different way. It’s about vision, structure, problem solving, and persistence and I find that just as fulfilling.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Austin Sprinz a content creator, entrepreneur, and someone who’s obsessed with creativity, performance, and building things that move people. I started creating for fun on Instagram, but everything changed in 2020 when I became the 15th most-viewed creator on TikTok globally. That year, my brother and I also sparked one of the craziest viral trends on the internet the Jellyfruit challenge which racked up billions of views and helped shape what virality looked like on the platform.
Since then, I’ve built an audience of over 35 million across platforms, and what makes my brand unique is how deeply I study each algorithm, stay active across all the platforms daily, and constantly evolve what I post to keep content feeling fresh, global, and high-impact. Whether it’s finding the perfect hook or structuring a series to trigger audience curiosity, I treat every post like a performance and every platform like its own science.
Beyond content, I’m also passionate about entrepreneurship. I’ve launched over seven companies, including MementoCams, a digital camera that feels like a nostalgic disposable, and Slaydot, a clean skincare brand that blends hydrocolloid with ozonated organic cold-pressed olive oil for a uniquely powerful pimple patch. I love taking a product from concept to shelf, and making something people didn’t even know they needed.
Most recently, I stepped into the world of creator boxing, which pushed me way outside my comfort zone. With just a month to train, I fought at Wembley Arena in front of 12,000 people and fell in love with fitness and discipline along the way. To this day, I still train in boxing and integrate that mindset into how I approach content, business, and life.
Right now, I’m focused on scaling my brands, continuing to create high-performing content, and staying ahead of the curve in this ever changing digital landscape. I see this journey as just getting started — and I’m excited to keep pushing every boundary I can.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What relationship most shaped how you see yourself?
Without a doubt, the relationship that most shaped how I see myself is the one I have with my parents. Growing up, my mom and dad were always deeply invested in personal development. They introduced me to powerful ideas early on things like the importance of mindset, resilience, and constantly working to become the best version of yourself.
One of the most impactful lessons they instilled in me was the value of a growth mindset. From a young age, I was taught that failure wasn’t something to fear it was something to learn from. So now, anytime I face a challenge or setback, my first instinct isn’t “why is this happening to me?” it’s “what can I learn from this, and how can I grow?” That mindset has shaped every part of my life from creating content and building businesses to navigating relationships and personal goals.
Because of that foundation, I’ve always felt empowered to take risks, stay curious, and keep evolving and I credit that early influence for a lot of the success and perspective I carry with me today.
Was there ever a time you almost gave up?
Yeah, definitely. The first three years of doing content creation were incredibly tough. I wasn’t making any real money because social media was still so new brand deals weren’t common, platforms didn’t have ad programs for short form video, and there wasn’t really a clear path for turning content into a career yet.
I had just dropped out of college to pursue social media full time, which was a huge leap of faith. But I wasn’t earning enough to live on my own, so I moved back in with my parents and spent every day trying to figure it out filming, editing, testing new ideas, staying up all night studying trends, trying anything to get traction. And for a long time… nothing really clicked.
There were moments I seriously questioned if I had made the right decision if I should give up and go back to the “safe” route. But something in me just couldn’t let it go.
Then one day, everything shifted. A few pieces of content finally took off, and for the first time I saw that this dream could actually become sustainable. I could support myself. I could invest in bigger ideas and start building real businesses off the back of it. That moment changed everything for me — not just financially, but in how much I believed in what I was capable of creating.
Looking back, I’m glad I didn’t give up because all of those years of trial and error are what built the foundation for everything I’m doing now.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
That “overnight success” is real. Social media makes it look like someone just randomly blew up one day but what people don’t see is the years of work, failed ideas, late nights, and constant trial and error that happened behind the scenes. Most of the creators who “came out of nowhere” were actually grinding for a long time before anything hit.
Another big one is pretending that virality is just luck. Sure, there’s always some randomness involved but most top creators are obsessive about studying the platforms, testing formats, understanding audience psychology, and constantly evolving. The truth is, there’s a lot more strategy behind the curtain than people want to admit.
Also that you can just “go viral and everything works out.” That’s not how it works. Going viral is great but turning that into a long term career? That takes discipline, business sense, and a whole lot of reinvention.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. When do you feel most at peace?
I feel most at peace when I’m deep in my routine waking up early, getting a solid workout in, creating content I’m proud of, meditating and ending the day feeling like I moved forward. There’s something about being fully locked in on growth physically, mentally, creatively that quiets all the noise. That, and late night drives with good music, no notifications, and a vision in my head of where I’m going next. I also love the beach, nothing beats hawaii!
Contact Info:
- Website: https://www.snapchat.com/@austinsprinzz?locale=en-US
- Instagram: https://www.instagram.com/austin_sprinz/?hl=en
- Linkedin: https://www.linkedin.com/in/austinsprinz
- Facebook: https://www.facebook.com/AustinSprinzOK/
- Youtube: https://www.youtube.com/@AustinSprinz
