We recently had the chance to connect with Fiona Flyte and have shared our conversation below.
Hi Fiona, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: Have any recent moments made you laugh or feel proud?
Absolutely. There’s a photo I took on the final day of a 30-day challenge inside my ICON program and when I looked at it, I HUGE grin smiled. Not because it was funny… but because it was so captivating. I looked stunning, sexy, strong, alive. I felt it instantly, this was the shot. The moment my commitment to my own evolution, my confidence, and the camera undeniably aligned.
The whole challenge was about dressing like an icon every day for a month. And while I created it for my clients, I took the challenge right alongside them. I lead from the middle, walking arm in arm towards our shared expansion and success. Every day I styled myself, showed up on camera, explored new edits and angles. And along the way, I stopped performing for the camera and started inhabiting the aliveness of each moment to moment shot.
That grin came from joy, but also surprise because I hadn’t realized how far I’d come. That photo didn’t just turn out. It turned on a deeper part of me. And what made me proud wasn’t just the image itself, it was everything it took to get there.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Fiona, an artist, performer, and mentor for multidimensional creatives who are ready to be seen, heard, and paid for their brilliance. I’ve spent decades as both a performer and coach, and my work now lives at the intersection of artistry, embodiment, and entrepreneurship.
What makes my brand unique is that I don’t believe in choosing between the art and the income. I help artists become profitable without losing their soul. My programs combine tangible tools, like branding, social media, and online marketing, with deep inner work around confidence, legacy, and identity.
Whether someone works with me through ICON (for visual branding and camera confidence), Conscious Vocal Power (for public speaking and vocal embodiment), or The Hero’s Journey Mastermind (for building a sustainable, scalable business)—the transformation is always inside-out.
I don’t hand out scripts. I help artists tune into their own voice, amplifying the fullness of who they really are it with power and precision.
Okay, so here’s a deep one: What part of you has served its purpose and must now be released?
The part of me that still thought I wasn’t good enough.
The voice that whispered I didn’t belong in the room, didn’t deserve the spotlight, didn’t have what it takes. The one that analyzed every performance, every post, every moment of visibility through the lens of fear. That part of me worked hard to keep me safe. I feel grateful she’s no longer needed.
For a long time, I lived with imposter syndrome like it was a roommate I couldn’t evict. I held myself to impossible standards, thinking if I just got better, more polished, more perfect, I’d finally book my dream jobs.
What changed everything was learning to trust myself. My intuition. My Voice, both inner and outer. The wisdom I’ve earned through decades of lived experience, not someone else’s checklist. I did mirror work. I learned to meet myself with love. And I stopped waiting for permission to feel proud.
Lots of mistakes, yet nothing to forgive. Not only did that younger version of me do her best, it’s because of her brave choices I’ve become who I am today.
Was there ever a time you almost gave up?
Yes, more than once. And each time, the temptation was the same: to walk away from coaching and go all in on my music.
There was one year I actually let go of “all” my voice students. I told myself I was done teaching, that it was time to focus solely on singing and performing. But a couple students simply refused to go. And so I kept teaching them.
The truth is, I’ve always been a coach. Friends, colleagues, even strangers are drawn to the way I see them. They were looking for clarity, reflection, transformation. One of my closest friends has been in conversation with me like this for over 30 years. Even now, during personal training sessions, I find myself coaching my fitness trainer between sets. I’d do this work whether or not I was getting paid. It’s not just what I do, it’s who I am. I live for deep dives into the inner work and witnessing and working with artists to help them stretch into their personal power.
Eventually I realized that I don’t have to choose. Coaching and performing aren’t in conflict. They’re both part of my mission. I’m here to change the world through the frequency of my sound, not just the music I sing, but the truth I speak. My speaking voice is part of my artistry. And when I finally gave myself permission to claim that dual vocation… everything came together.
I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
That if you just get “good enough,” the opportunities will come.
I spent over two decades chasing excellence. I studied voice and acting relentlessly. I invested six figures in degrees, private lessons, workshops, classes. I was determined to become so undeniably good that I’d be impossible to ignore.
And I did get good. I booked a tour. I sang for thousands of people a night. But you know what else? I was making minimum wage.
That’s when I realized the hard truth: talent isn’t enough. Being brilliant doesn’t guarantee you’ll be paid. And that’s not because something’s wrong with you. It’s because the system isn’t built to reward creative brilliance unless you also learn how to advocate for it, market it, and monetize it.
That realization is what birthed my business. I started helping artists become profitable. Because we don’t just need more talent in the world, we need more artists who feel worthy of being paid for it. And that starts by unlearning the lie that “if I were really good, I’d already be successful.”
No. You’re good. It’s just time to teach the world how to value you, by first actually valuing yourself. That’s the shift I help make happen both internally and externally.
Okay, we’ve made it essentially to the end. One last question before you go. Are you tap dancing to work? Have you been that level of excited at any point in your career? If so, please tell us about those days.
Yes. And honestly? I’m tap dancing right now, except most days I don’t even leave the house. I’m tap dancing to Zoom.
I feel completely aligned with my mission. I’m helping artists build powerful, profitable businesses and deeply satisfying lives. I show up consistently online and watch the ripple effect, clients finding their voice, landing dream roles, building programs they thought no one would buy, creating art that lights up their communities.
Just the other day, I celebrated with a client who wasn’t sure how he’d even afford to stay in my mastermind and now he’s making more than enough every month through music. Not survival income. Overflow.
That’s the kind of work I get to witness daily. I believe art changes the world. And when artists are living in joy, integrity, and creative flow, they make more art. And that uplifts everything and everyone.
So yes, I’m tap dancing. Because when I do this work, I don’t just feel alive, I feel limitless.
Contact Info:
- Website: https://www.profitableperformer.com/Pie-In-The-Sky
- Instagram: https://www.instagram.com/fionaflyte/
- Linkedin: https://www.linkedin.com/in/fionaflyte/
- Facebook: https://www.facebook.com/groups/profitableperformer/
- Youtube: http://www.youtube.com/c/FionaFlyte
