We recently had the chance to connect with Wallace D’Anchesqui and have shared our conversation below.
Wallace, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What is something outside of work that is bringing you joy lately?
Music, without a doubt. It’s not just something I enjoy, it’s something I need. It’s the very first thing I reach for when I wake up, and the last thing I let go of before I sleep. Whether I’m washing dishes, heading to the gym, taking a shower, or even just walking around my home, music is always there with me. It doesn’t matter what I’m doing, everything feels better, fuller, more alive with music playing in the background.
I’ve always believed that music is probably the first form of art humanity ever created. I imagine someone, thousands of years ago, simply humming a tune they heard in their mind, a sound that expressed something deeper than words could. That feeling of something being born from emotion and imagination has always stayed with me.
Even though my work as a writer, producer, and creative director keeps me constantly immersed in storytelling and visuals, music is what feeds my soul in the quiet moments. It’s what reconnects me with the reasons I started creating in the first place. Outside of my company Rejeix and all the projects I’m building, music is the one thing that brings me back to myself.
Ever since I was a kid, music has been a constant in my life, I used to write songs at school, play violin, and was in the school band, and even now, when I’m home and need a moment of peace or fun, I’ll grab my guitar, sit with my cat, and start playing and singing (sometimes even screaming) to artists I love like Jeff Buckley and Lana Del Rey. Music gives me a feeling that’s beyond words, whether it’s the raw construction of a Deftones track or the power of Danzig, Metallica or Fleetwood Mac, it just makes me feel alive in a way that nothing else does. I’m obsessed with every layer, every soundwave, every beat that goes into a song and as a producer, that process of making music, when it’s on your own terms and not rushed, becomes something sacred. It’s not just sound to me, it’s a pulse, a presence, a reason to keep creating.
It’s not a guilty pleasure, it’s just pure pleasure. Lately, I’ve been really inspired by new releases from artists like Tyla, Slayyyter and Isabella Lovestory. I love putting on a new song, closing my eyes and letting the sound take me somewhere else entirely. Music has this beautiful ability to shift my entire mindset, to elevate my mood, to remind me of who I am and why I do what I do. It brings me real joy. Deep, daily, necessary joy. And I wouldn’t trade that feeling for anything.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a multidisciplinary creative, a storyteller in every sense of the word, and the founder of Rejeix, a creative house, a media platform, a movement, and a mentality.
People often ask me what I do and I always say: I build opportunities. I build experiences. I build emotion into structure. Whether I’m writing a screenplay, directing a fashion editorial, curating a campaign, producing a soundtrack, or developing a concept from scratch, the core is always the same: I’m translating feeling into form.
Rejeix didn’t come from strategy. It didn’t come from trend forecasting or a market gap. It came from urgency. It came from pain. It came from that very specific feeling you get when you realize that no one’s going to give you a seat at the table, so you burn the whole thing down and build your own. I created Rejeix at a time in my life when I was trying to survive systems that were designed to erase people like me. Systems that force creativity to shrink. That confuse “exposure” with “value.” That use artists, then discard them. And I refused to be part of that.
Rejeix is rebellion. It’s luxury without shame. It’s control without compromise. It’s about building a creative legacy without permission. I made it for the kids who grew up being told to “be realistic.” I made it for the visionaries who see things nobody else sees and have the nerve to believe in it anyway.
We’re not an agency that chases clout or algorithms. We’re not content creators. We’re culture builders. We specialize in storytelling that feels like memory. We design campaigns that feel like poetry. We move like a studio but think like a protest. Everything we do is rooted in emotion, aesthetic, intellect, and intention. I protect that at all costs.
Right now, Rejeix is expanding fast. We’ve been building our roots internationally. We’re working with musicians, models, stylists, art directors, designers and filmmakers who don’t wait for permission to create something brilliant. I’m writing and directing experimental horror films, helping develop artist brands from the ground up, ghostwriting for major names in the industry and launching the next phase of our sonic identity through Rejeix, which is set to debut underground releases that defy genre and expectation.
But beyond the projects, what we’re really doing is proving something: that you don’t need to sell your soul to build something eternal. That you don’t need a million followers to build power. That vision wins. That integrity wins. That art, when rooted in truth, always wins, even if it takes time.
I’ve failed publicly, I’ve been exploited, I’ve been overlooked, and I’ve also been radically supported by people who saw the vision when no one else did. I’m grateful for all of it. The scars are part of the architecture. The resistance built the resilience. Every single project we work on now is infused with that history. We don’t separate the artist from the art, we honor both.
And if there’s one thing I want your readers to know, it’s this: your dream deserves seriousness. Don’t shrink it. Don’t wait for a greenlight. Build your own stage. Start the fire. Say the thing. Show the world. And then back it up with work that’s undeniable.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What did you believe about yourself as a child that you no longer believe?
When I look back at what I believed about myself as a child, it hits me with a bittersweet weight. Honestly, I believed I was incapable. Even though, on paper, I was always the “good kid”, straight A’s, praised by teachers and family, but deep inside, something was telling me the exact opposite. I carried this persistent voice in my head that whispered, “You’re never enough. You’re always doing it wrong. You’ll never be smart enough. You’re not worthy of success.”
I was trapped in this exhausting chase for perfection, but no matter how hard I tried, I felt like I was failing. I was constantly haunted by this fear that I’d never measure up, that I’d never be able to reach the dreams I secretly held close to my heart. It was like my mind was a battlefield, and depression had been the dark shadow lurking over me from as early as 5 years old until I was 15. Those years were some of the hardest, filled with self-doubt, loneliness, and an overwhelming sense of hopelessness. I didn’t have the tools or support to see my own worth clearly.
People around me kept telling me, “Wallace, you’re good. You can do this. You’re talented.” But all I could hear was silence, or worse, my own harsh judgments: No, I’m not good enough. I’m not doing enough. I’m not worthy of success. That inner conflict became my constant companion. I wanted to believe in myself, but my mind was wired to reject it.
It wasn’t until I started transitioning into adulthood that I began to shift. I remember vividly last year, on my birthday, I took a moment to reflect on everything I had been through, all the pain, the struggles, the self-sabotage and I realized something crucial: I was ready to stop letting my mind destroy me. I had to fight for what I wanted, no matter how scared or uncertain I felt.
At 17, I created Rejeix and that was more than just a business to me. It was a lifeline, a beacon of hope I desperately needed to start believing in myself. Slowly, I began to see my potential. It was like I was discovering parts of myself that had been buried under years of doubt and fear.
Looking back, I would’ve never, in a million years, imagined that one day I’d be featured in a magazine, that people would want to hear my story. If you told my 14 or 15-year-old self that, I would’ve laughed, not out of arrogance, but out of disbelief. I simply did not have the self-esteem or confidence to believe that I could ever be worthy of that kind of recognition.
Now, I wish I could go back and hug that younger version of myself, tell him how brilliant he is, how strong and how much potential he holds, even if he can’t see it yet. I wish I could let him know that the storm he’s enduring is temporary, that there’s a light on the other side.
Today, I’m proud to say I’ve overcome the darkest parts of my depression and self-doubt, not because it was easy, but because I chose to keep fighting. Receiving emails from people like you, telling me you want to feature me in a magazine, makes my heart race with joy and disbelief all at once. It’s proof that I did it. That all those years of struggle and pain were not in vain. I finally get to see myself the way others saw me all along: capable, talented, deserving. And that’s the most beautiful feeling in the world. I finally believe in me.
Was there ever a time you almost gave up?
Was there ever a time I almost gave up? Absolutely, more than once. Especially in this industry, music, art, creativity, giving up doesn’t just cross your mind, it lingers there. It haunts you. I swear, there’s never just one time where you feel like quitting. It’s a cycle. The pressure is intense, the competition is brutal, and the heartbreak? It’s real.
I remember one time in particular that nearly broke me. I got scammed, hard. I had trusted someone deeply, someone I believed in, someone I thought believed in me. I gave them everything: my time, my effort, my trust, even parts of my vision. And they took it. Just took it all, without a second thought, without remorse. That betrayal hit me like a train. I felt humiliated, angry, hopeless. I thought, “What’s even the point? If I can’t trust anyone in this industry, how am I supposed to keep going?”
I looked at myself in the mirror and I saw someone shattered. But I also saw someone who had already been through so much and survived it all. I thought, “Wallace, you’ve fought through worse. You’ve battled depression, rejection, loneliness, and so much more. And you’re still here.” So why would I let one person, one moment of betrayal, make me forget who I am?
That was a turning point. I realized giving up wasn’t an option. Not because things weren’t hard, they still are. But because I deserve to see what happens if I keep going. I told myself: Bad things will happen. People will disappoint you. Not everyone has your heart. But that doesn’t mean you dim your light. That doesn’t mean you give up on the dream you’ve carried your whole life.
So I shifted my energy. I stopped pouring all of it into people who didn’t value it and started pouring it back into myself. I started betting on me. And slowly but surely, things started working. The moment you believe in yourself, even just a little, everything changes. Because when you move from survival to self-trust, that’s where the power is. That’s how you win.
Next, maybe we can discuss some of your foundational philosophies and views? Whose ideas do you rely on most that aren’t your own?
I rely heavily on the ideas of thinkers and writers who came before me, those who understood the power of the mind, the game of strategy, and the cost of survival. One book that’s never left me is The Art of War by Sun Tzu. It’s not just about warfare, it’s about discipline, timing, restraint and how to move through the world with intention. Sun Tzu taught me that “in the midst of chaos, there is also opportunity,” and that quote alone has saved me more than once. That mindset is core to Rejeix, the belief that no matter how bad the world gets, there’s always a way forward if you move with strategy and clarity.
Another quote that shaped me: “The supreme art of war is to subdue the enemy without fighting.” That hit me deep. In this industry, and in life, you realize quickly that most battles aren’t won by aggression, they’re won in silence, in planning, in letting your work speak instead of your mouth. You can’t fight every battle. You have to learn when to strike, and when to disappear.
I also draw from literature like Pride and Prejudice not just for the romance, but for the emotional intelligence. Jane Austen had a way of dissecting pride, ego, vulnerability and misunderstanding in a way that made me reflect on how much we perform for acceptance. Elizabeth Bennet taught me that “my courage always rises at every attempt to intimidate me,” and that quote is tattooed in my mind when I walk into rooms where I’m underestimated.
Animal Farm hit me for different reasons. That book taught me how power is manipulated, how revolution can be corrupted, and how people who start with the purest intentions can become the very evil they tried to destroy. The line “All animals are equal, but some animals are more equal than others” sticks with me in every industry meeting, every brand call, every moment someone tries to smile in my face while taking something from me.
I also rely on the words of poets and philosophers — people like Audre Lorde, who said, “Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.” That’s a Rejeix quote if I’ve ever heard one. And Nietzsche, who reminded us, “He who has a why to live can bear almost any how.” That’s my mentality when I’m in a dark place.
Okay, so before we go, let’s tackle one more area. Could you give everything your best, even if no one ever praised you for it?
Yes, I absolutely could. I learned that lesson early on, in third grade, from a teacher whose words never left me. She looked me in the eyes one day and said, “Wallace, no matter where life takes you, never stop giving your best, even when it hurts, even when no one’s watching. Mediocrity will always fail you, but effort never will.” That planted something in me. From that moment on, I decided that failure would never be tied to a lack of effort on my part. I might not always be the most talented in the room, but I will always be the most determined. I don’t believe in half-doing anything, because when you give anything less than your fullest, the outcome is already compromised.
Recognition is beautiful, but it’s not my fuel. I don’t do it for the claps, the likes or the praise, I do it because I owe it to myself to leave no potential untouched. Even if no one applauds now, I believe someone will look back one day, maybe years from now, and say, “Damn, he really gave it everything.” That’s the legacy I care about. Quiet excellence. Relentless commitment. Always showing up, even when the world stays silent.
Contact Info:
- Website: https://linktr.ee/rejeix?fbclid=PAQ0xDSwLqLQ5leHRuA2FlbQIxMQABp9sAYZ7DfeQtNHjujvoH9wtTF2UTVHg1zSC9VcI3JnYv66qHizavpx8fTEvD_aem_MzAJ4XqfMgeI5MpKW-cnxA
- Instagram: https://www.instagram.com/rejeix2?igsh=MWtkbDMxbzcxdXkzYg==
Image Credits
Photographer: Wallace D’Anchesqui
Stylist: Rejeix, Wallace D’Anchesqui
Editor: Rejeix, Wallace D’Anchesqui
