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Inspiring Conversations with Lindsay Bushman of Pilates On Demand Inc.

Today we’d like to introduce you to Lindsay Bushman.

Hi Lindsay, we’d love for you to start by introducing yourself.
I’ve always been that person who just loves to move! Growing up, I danced, which laid the foundation for my passion for movement. Later on, I found yoga and connected deeply with the spiritual side of the practice. And then — I discovered Pilates. In 2016, I signed up for a teacher training “just for fun,” and honestly, I never looked back. I fell in love, and I knew right then that this was what I wanted to do with my life.

I started out teaching in Pilates studios all around Los Angeles and building my private client base. Then the pandemic hit — and like so many of us, I had to pivot fast. That’s when I jumped into the online world, launched my YouTube channel, and Pilates On Demand was born!

Pilates On Demand with Lindsay is an online fitness platform and YouTube channel where I offer real-time home workout videos in different fields of fitness like pilates, yoga, rebounder, strength training, mobility & more. One of my favorite things is sequencing the workout routines in my youtube videos – to me that is my art. My style is all about creative verbal cues with no background music — so people can really tune into their bodies and feel every move. I attract clients who want to go deeper, who want to understand and connect with their workouts, not just go through the motions.

But more than anything, I want to empower people. I believe movement is not just about changing your body — it’s also about mental health, boosting your confidence, and feeling more grounded & happy in your everyday life. I truly believe in the mental health benefits of exercise because it has personally helped me through challenging times in my life when I was struggling with depression and anxiety. I think this is why I naturally gravitate towards movement – it always makes me feel better. I hope to help people tap into that through my workouts.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s definitely not been a smooth, linear path — especially when it comes to creating YouTube videos! Growing on YouTube is not just about teaching Pilates; I’ve had to learn completely new skills along the way. I had to teach myself about SEO, keyword and title research, editing software, lighting — and that’s just scratching the surface. You kind of become a one-woman show, wearing all the hats: creator, marketer, editor, tech support. And even as you get better, you have to keep leveling up your production to increase engagement and reach new audiences. It’s been challenging, but also incredibly rewarding because each skill I’ve picked up has helped me grow, both personally and professionally.

Thanks – so what else should our readers know about Pilates On Demand Inc.?
I’m a Certified Pilates Instructor and 200-Hour E-RYT Yoga Teacher. In 2023 I went to India to complete an Advanced Yoga Teacher Training Certification with my teacher Joan Hyman and that was life changing! I learned so many skills that have benefitted my personal life, but I feel as an entrepreneur the skills have also helped my work. I learned how to manage my energy better because it’s really easy to burn yourself out when everything relies on you and you are obsessed with work! Sometimes I have a hard time taking a break, but I have realized to perform at my best I must take days off or even indulge in some relaxing time during the day in order to offer my best.

I’d say my superpower is adapting to the situation, making exercises doable regardless of fitness level or injuries, I am good at finding a work around, so that my clients can feel successful even if there are limitations.

Brand-wise, I’m most proud of staying true to myself and releasing quality work regardless if it is “trendy” or not.

I recently launched some cheeky merch, like my “Pilates Then Prosecco” hoodies and “I Love Pilates A Tini Bit” shirts, because I love mixing movement with a little humor and personality. And I’m currently working on something really exciting: my very own app, launching in summer 2025! It will feature structured, comprehensive programs like 7-day Pilates workout plans to help people follow a clear path, stay consistent, and see real progress — instead of piecing together random videos.

What was your favorite childhood memory?
Anything with my little sister Jessica!

Pricing:

  • Youtube Membership $9.99/month this membership level gives you 2 more videos a month that are exclusive for members and not part of the free content subscribers get on youtube.
  • App Membership Coming Soon
  • Pilates Then Prosecco Crop Hoodie $47.00
  • Pilates Then Prosecco Pullover $47.00
  • I Heart Pilates A Tini Bit Tee $27.00

Contact Info:

Image Credits
Krista Mason

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