Today we’d like to introduce you to James Grace.
Hi James, so excited to have you with us today. What can you tell us about your story?
Absolutely, I’d love to share my story.
I launched JMG Aerial Imagery out of a lifelong love for photography, technology, and storytelling. I’ve always been drawn to visuals that make people stop and look twice—whether it’s a sweeping aerial shot or a perfectly timed moment on the ground. When drone technology became more accessible, I saw an opportunity to combine my passions and offer something unique: cinematic-quality aerial and ground photography that tells a story and elevates a brand.
Early on, I focused on real estate and construction documentation, which helped build a solid foundation for the business. From there, I expanded into commercial real estate marketing, TV and film production support, custom stock footage, and even infrastructure inspection work like cell tower surveys. That variety of work taught me how to adapt, stay creative, and always overdeliver for clients.
Most recently, I’ve launched JMG Media to house both JMG Aerial Imagery and JMG Action Sports Photography, which has become a fast-growing part of what I do. It started with photographing a beach volleyball tournament in Santa Monica and has since grown into covering high school sports, surf culture, and unique action moments that deserve to be captured with energy and style. Whether I’m shooting from the sky with a DJI Inspire 3 or courtside with a Sony a7IV, the mission is the same: to tell bold, visual stories that connect people to a moment, a place, or a brand.
This next chapter is all about growing those two lanes—drone visuals and dynamic action photography—under one creative roof. I’m excited about what’s ahead.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It hasn’t always been easy—landing clients in the beginning was a real challenge. But after more than five years building JMG Aerial Imagery, I’ve developed a strong list of amazing clients. I’m always on the lookout for the next great customer, and I truly aim to treat every client like a friend. That client-first mentality has been a big part of my growth.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My business operates under two creative arms: JMG Aerial Imagery and JMG Action Sports Photography, both now housed under JMG Media.
JMG Aerial Imagery specializes in high-quality drone and ground photography and video for a range of industries—commercial real estate, construction documentation, city beautification, film production, and more. We’re FAA Part 107 certified, and I use tools like the DJI Inspire 3 and Mavic 3 Cine to deliver cinematic visuals with precision and professionalism.
JMG Action Sports Photography grew out of my love for storytelling and capturing high-energy, authentic moments. I shoot everything from beach volleyball and surfing to high school football and baseball, often combining drone shots with Sony a7IV ground coverage for dynamic results. What sets us apart is a deep attention to detail and a passion for making every shot count—whether we’re 400 feet up or on the sidelines.
I’m proud to say that clients don’t just hire us for our gear or experience—they come back because we care. My goal is always to make the process smooth, creative, and fun. I want people to walk away not just impressed with the visuals, but feeling like they’ve got someone on their team who genuinely wants to help their vision succeed.
Whether it’s a commercial shoot, a sports highlight reel, or a cityscape at golden hour—I’m all about capturing the story that needs to be told.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
Starting JMG Aerial Imagery was a big risk—leaving the stability of a traditional path to build something from the ground up. But I’ve learned that smart risks, when guided by passion and purpose, often lead to the biggest rewards. I don’t take risks just to gamble—I take them when I believe in the vision and the value I can bring.
Pricing:
- Commercial Real Estate packages starting at $299
- Construction Progression and Inspection starting at $499
- Action Sport Photography Starting at $199 per athlete
Contact Info:
- Website: https://www.jmgaerial.com/
- Instagram: https://www.instagram.com/jmg_aerial_imagery/
- Facebook: https://www.facebook.com/JMGraceAerial
- LinkedIn: https://www.linkedin.com/in/james-grace-a8456123/
- Youtube: https://www.youtube.com/@JMG_Aerial_Imagery
