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Welcome to the (FAM); Field Artist Management

Today we’d like to introduce you to Zachary (Zach) Field.

Zachary, can you briefly walk us through your story – how you started and how you got to where you are today.
I was always in the music business in some capacity for the majority of my career early on. Eventually around 2006 I decided that the direction the industry was going — from analogue to digital — didn’t excite me professionally. I moved back to New York City to attend the French Culinary Institute lead by legendary chef, Jacques Pépin.

Upon graduation in 2008, it was the peak of the Food Network/Celebrity Chef revolution, I realized that chefs were extremely similar to that of musicians – with one distinct difference – chefs were punctual. There should be no reason I couldn’t use my music industry/talent agency background to represent them across various channels of business. Long story short, I reached out to a few friends over at the big talent agencies and got a meeting with a long time agent in the Chef space. We met. We chatted.

We determined that management was probably a better fit vs. that of a traditional agent platform – which I’ll admit was perfectly okay since I’ve never been a traditional “suit” sort of guy. In the end, he paired me up with a legendary music manager out of Nashville who was dipping his toe in the Chef representation business. I worked for the firm for nearly 3 years before going out on my own. In late 2015 I launched Field Artist Management (FAM) a small bootstrapped one man band operation. The humility that comes with running your own shop is truly amazing — especially in a talent-driven industry that thrives on up’s and downs.

It’s so important to watch each card you play and play it slow — which is exactly how I’ve tried to build my business and the FAM brand. After nearly 3 years, I am still around and working with some truly talented clients doing remarkably brilliant things. I believe that sometimes we live no particular way but our own and the gratitude I hold for the opportunities that continue to come my way is precisely what gets me out of bed each and every day.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
In the talent representation world, there are two sides to the coin. The first side is the business itself. It’s no secret that running your own shop is an emotional rollercoaster.

Each day will challenge every single aspect of who you think you are. You have to be prepared to roll up your sleeves and plunge the toilets – what I mean by that is you have to mentally and physically prepare yourself to touch every aspect of the day to day operations. Not just the exciting or glamorous parts, but all the little unsexy annoying shit that has a huge impact on the progression of your ambitions. There are things I still dread dealing with, but at the end of the day are vital to the health and success of the business. Then there is the other half – the talent representation. The revenue generator. Anytime you work with Talent you have to become a chameleon. You are part friend, significant other, colleague, therapist, strategist, business advisor, coach, you name it.

You are on call 24-7, 365. That’s the name of the management game. The key to that is working with clients you not only believe in from a business standpoint but that you authentically enjoy speaking and being around them. It’s a relationship – and with any relationship, there are good ones and unhealthy codependent ones which can quickly bring you down if you’re not careful. More importantly, establishing realistic boundaries (with all clients). In the beginning, I made the mistake of being overly available while at the same time over-servicing their every need. That bit me in the butt and forced me to burn the candle at both ends which ultimately negatively affected my business.

That was a huge challenge for me to find that middle ground and re-establish how my day to day accessibility was structured. With those adjustments, it ultimately helped my business, my personal life, and relationship with my clients. I don’t say this to deter people from playing in this sandbox, but rather to paint a realistic picture of what I personally had to embrace/address to be successful – In the end if you can stay focused not get distracted by the peripheral noise – maintain healthy and productive relationships and truly commit to the grind, you will find out sooner than later if you’re on the right track. I can promise you this, the grind never ends – you just get better at managing it.

My advice assemble a solid team of legal, accounting, bookkeeping, and advisors to help guide you through some of the shit you’ll have to plunge. You’ll thank me later.

Please tell us about Field Artist Management (FAM).
Field Artist Management (FAM) is a talent management company that empowers clients to capitalize on every aspect of their professional careers. Our gloves-off-hands-on approach not only helps improves the level of service we are able to provide, it enables us to curate unique and rewarding opportunities. What I’m most proud of, and what I believe sets FAM apart from the rest is how accessible and personalized the company has become in our day to day business transactions. I’ve worked extremely hard to establish a “family style” service company as it relates to how each and every relationships/partnership is established.

From clients to buyers, to brands, to agents, etc. it’s all about forging healthy honest win-win relationships across the board. Which is partially why our slogan has informally become Welcome to the (FAM)! Business by nature is transactional, however, in this hyper-speed era of emails, text, social media, etc. the relationship aspect which is truly the fuel behind both existing business and future business has fallen a bit by the wayside.

My goal was to pump the breaks a bit and get to know the people I get into bed with – not only to benefit FAM but more importantly the clients I represent. The net of this approach is that I now get to work and play with people I enjoy being around. I know their families their friends, etc. Which in my business makes the wins far more gratifying and the losses, a much easier pill to swallow.

If you had to go back in time and start over, would you have done anything differently?
Yes and no. Yes because in hindsight there are/were copious landmines/areas I could have easily avoided which would have made my life and business much easier mountain to climb. No, because that is simply unrealistic. If it were, everyone who ever attempted to run a business would be successful.

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Image Credit:
https://www.luiszepedaphotography.com/

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