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South LA’s Hidden Gems

Every day we have a choice. We can support an up and coming podcaster, try a new family-run restaurant, join a boutique gym started by a local fitness champ or we could keep giving away our money to the handful of giants who already control so much of our commerce. Our daily decisions impact the kind world we live in; if we want a world where small businesses are growing and artists and creatives are thriving then we should support them with our time, money and attention. We’re proud to highlight inspiring creatives and entrepreneurs each week in Hidden Gems series.  Check out some of South LA’s gems below.

Anthony Ketuojor Ikediuba

I didn’t really get into artfully until I moved to Los Angeles around four years ago in 2015. As a kid, I would draw and sketch, but I stopped around middle school and never picked it back up until I was alone one winter break at Houston Baptist University. I started to draw again and enjoy the process, but I was still awful. It wasn’t until I moved to LA in 2015 that I started to actively pursue a career in art. Read more>>


I like how my paintings become a new content in the urban environment, and I always try to find a great location for my paste-ups. I also like that my art in the streets is visible for everyone and not just those who walk into a museum or gallery. However, I also love going to museums and galleries and enjoy creating my art for a very clean gallery presentation. Read more>>

nice as heck.

Having just completed our sophomore year in college – Cam at Chapman University, Matt at the University of Southern California, and Chris at Syracuse University – we spend our summer days running the company out of our office. This unique bi-coastal situation has been a driving force in our ability to create brand awareness from the concrete jungle that is NYC, all the way to the sunny beaches of LA. Read more>>

Pepper Rivera

I took a real interest in activism through subversive art. So while a lot of the homies were graduating to real gangs in the hood, I decided I wanted to focus my attention on documenting the culture of the neighborhood through my art. After high school, I studied at the California Institute of the Arts (CalArts), but that’s pretty much it, in a nutshell. Read more>>

Savannah Landeros

A family of entrepreneurs and leaders. A family that is hard working and always achieving their dreams. For example, my brother Yohance is an entrepreneur who graduated from historically Black college Morehouse College. Yohance graduated and earned his bachelor’s degree, he was a member of Alpha Phi Fraternity, and now he is the President and Executive Director of the Donald E. Long Foundation in San Bernardino. Read more>>

Austyn Rich

We create from a place that is so intimate that it’s uncomfortable and scary at times, but not everyone appreciates it for such bravery. It becomes heavily watered down by “good games,” picnics and underpayment. Every day I have to remind myself why I love it and commend myself for being transparent with strangers. That’s what the mechanics of art teaches you if you want to be taught. Read more>>

Shelby Margaret

My art is very personal and comes from my own thoughts, feelings, experiences, and places I have been. I have used a variety of mediums such as ink, charcoal, watercolor, and acrylic but I have been primarily using oil paint as my main medium for the past year and a half. I have been fortunate enough to have a mentor who has helped teach me oil painting and guide me while I pursue my art this past year and a half. My work consists of expressive. Read more>>

Luis Vargas

The confidence I get from knowing I created something from nothing is something I can’t explain with words. It definitely plays a roll in my psyche. It builds up my confidence. What I hope people take from my art is nothing but inspiration. Inspiration to do what you love in your lifetime. Don’t let doubt or social pressure keep you from being you and pursuing whatever it is you love to do. Read more>>

Alianna Perez

I create a variety of different styles of songs–I like to play around with different influences. One day I’ll write a love song, the next day a sad song, and the next day a chill rap song. I go off of whatever emotions I’m feeling and express whatever it is I have to say in that moment. The messages in my songs touch on the lessons I’ve learned in love, self-acceptance, money, relationships, and living on my own in LA. Read more>>

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