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Rising Stars: Meet Tiffany Asamoah

 

Today we’d like to introduce you to Tiffany Asamoah.

Hi Tiffany, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I always believed that swimwear should be inclusive and diverse. I looked at many different brands and was immediately aware of how marketing was only toward one demographic in size and culture. I started to think about how others might feel when trying to find swimwear that fit them without feeling they were being forced into someone else’s ideal of beauty. That’s how BOLD Swim was born.

I decided to leave a career in team leadership and decided to design my own line of swimwear. As a new designer, I could not ignore the problems of the fashion/ retail industry, so sustainability was a no-brainer. It just made sense. At the time, the conversation about sustainability was just beginning. Not even a hashtag.

So as I took a crash course in the fashion business, I learned to hone my design ability and left Texas to pursue my dreams in California. As a bootstrapped founder, I was only able to get seven styles made, it wasn’t even a cohesive collection! I took those styles and went up and down as many sidewalks as I could to pitch my business, to get wholesale accounts.

I like to think I was doing market research and as a result, collecting my share of “no’s”. I went to as many pop-ups around the city, met a few friends, and learned to tailor the brand image and how to market a fashion brand. As a self-taught photographer, I began collaborating with other creatives and I was intentional about working with a diverse group of models from as many ethnicities, sizes as possible.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Building a business is never a smooth road. I left a career to start a business in a saturated market in one of the fashion capitals. I underestimated how much building a fashion brand costs. It taught me a lot, however. Using my degree in business, I began to think about it differently and began to organize and really embrace my new role as a designer. I learned to navigate between each role as owner and designer. I learned from those kinds enough to show me the ropes to this day.

Appreciate you sharing that. What else should we know about what you do?
As a designer, I am most proud of growing and building my business from the ground up. Being self-founded is hard. I have been growing steadily through a pandemic, keeping my team of artisans/garment workers, creative talent working through two years of a pandemic. What sets me apart is that I always focus on community and commitment to slow fashion. Really just improving my business from all angles. Creating designs that are timeless investment pieces that can be dressed up or down and never ever giving up.

What matters most to you?
What matters to me most is that I continue to build a solid foundation and do my part to increase my footprint as a sustainable designer, create a community and employ a team of creatives to follow their passion, empowering them to never give up.

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