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Rising Stars: Meet Shelly Smith

Today we’d like to introduce you to Shelly Smith.

Hi Shelly, so excited to have you with us today. What can you tell us about your story?
My journey started in 2018 in Okinawa, Japan, where I lived with my family. My husband is on an Active Duty Marine. My friend gave me some old jewelry that she handcrafted, and she suggested that I create jewelry as well. At the time, I was sewing handbags, and I loved what I did and thought I wouldn’t have time for another hobby. That changed when I started doing my research on jewelry design, designers, and the jewelry-making business. I enrolled in a jewelry-making course, and learning all about the techniques and aspects of jewelry design was instrumental in my decision to take my then hobby to the next level. Designing jewelry also helped me combat my depression and anxiety, which I have been dealing with since 2016 when my son passed away. Once I moved back to California from Japan, I decided to take my business seriously and formed my LLC. I named my business 42Designs by Ta’Ziyah after my sons’ birthdates, and the name Ta’Ziyah was added is in honor of her son, who passed away in 2016. My company’s name gives me comfort, joy, and I will always do my best to ensure that my brand is represented to the highest level.

As mentioned before, 42Designs by Ta’Ziyah initially started focusing on handcrafted jewelry, which is my passion. I continue to design customized jewelry for my clients and I hope that with every piece of jewelry created by her hands, I’m spreading the love, comforting embrace, unique characteristic, passion, and positive energy that Ta’Ziyah possessed. However, In 2020, I decided to take my brand 42Designs by Ta’Ziyah in a new direction and follow my dreams into the fashion world. 42Designs by Ta’Ziyah is a brand that is limitless when it comes to possibilities, break barriers to achieve our goals, and we live in our own design. My new mission is to provide women with garments, handbags, and accessories that make them feel empowered, feminine, sexy, and confident without breaking the bank. I provide closet-worthy pieces that are trendy for all occasions. 42DesignsbyTaziyah women stand out from the crowd PERIOD! You will find her at the gym, working a 9-5, running errands, hanging with her tribe, or looking oh so specular on date night. She knows her worth and embraces the freedom she gets from being unapologetically her. DesignsbyTaziyah women shop here because they receive quality, loyalty, and great prices.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
This journey as a CEO and running 42Designs by Ta’Ziyah has not been easy at all. I have had many struggles from the foundation of my business and even today. The biggest struggle I deal with daily is my mental state. Some days are tougher than some, but I continue to strive for the best because achieving my goals are bigger than those obstacles that I face. I think about my late son every time I sit down to work. I could feel his presence in my studio and this helps me to move on, but it’s not easy at all. Because of this, I find myself spending long hours overworking to find comfort in the creative process. This has been extremely therapeutic for me. Another struggle I deal with is finding funding for my business. I have used a significant amount of my personal funds to propel my business to where it is currently, but finding an avenue for appropriate funding would have been instrumental to my growth. Balancing work and family life have also been a huge struggle.

Some days, I want to give up because I feel like I’m neglecting my family. Luckily, we have all come to a point where we communicate our concerns and for the most part, my family knows when I need a break. I sure don’t. Even though I have many more challenges, I feel like my biggest challenge has been myself. I have so much fear of failure that sometimes I want to give up. I want to say this is not for me. I want to cry and sometimes I do. It hurts so much to feel like I’m failing when my business goals are not met. I don’t want to give up on my family or my business, so I work through my constant fears. I listen to a lot of self-improvement podcasts and read books that I resonate with this area.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Jewelry design is my passion, and this is what I specialize in. My pieces are made with AAA grade semi-precious stones, and I use premium materials in all my pieces. I am most proud of all my pieces. Every piece that I create is unique from the last. I never recreate designs as I feel people are unique, and I want to incorporate those unique characteristics in my custom pieces. My brand is all-inclusive and I believe this is also what sets me apart from others. Even though I love designing jewelry, I recently added clothing to my brand and launched a full online boutique. I have always loved fashion and felt this was the right time to propel my business to the next level. I believe my boutique is unique in this aspect because I offer handcrafted jewelry in addition to my clothing and accessories.

Is there a quality that you most attribute to your success?
I believe it’s my perseverance to never give up and my will to be successful. My resiliency allows me to thrive in the midst of adversity. In the past, I have always given up on any stressful situation, but this all changed when my son passed away. I have a new reason and a new why to keep pushing forward. I also think that my desire to learn one of my essential qualities. I am constantly learning from others in my field and always striving to gain more knowledge for my business and as a person. Above all, I am a fair person and always think about others in a way I would want to be treated. I respect people and always willing to help anyone in need. I feel there is room for everyone to succeed.


  • Custom Design Jewelry: Starts at $45.00

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