Today we’d like to introduce you to Sean Elayda.
Hi Sean, thanks for joining us today. We’d love for you to start by introducing yourself.
Hi I’m Sean Elayda. I’m a creative producer based in Los Angeles. I was introduced to the real world of advertising at a very young age. At eleven years old, my Dad would frequently take me and my brother to major commercial shoots and expose us to all the controlled chaos behind the scenes.
As a young teenager, I started working as a Production Assistant on any job I could find. I was excited to start working in production in any capacity I could. I decided to save and buy a Canon 5D Mark II when I was eighteen years old and began experimenting on my own with making basic interview content for local car dealerships. A few years later, I was producing national and international airing broadcast advertisements for Perricone MD, Scopely and other beauty and wellness brands.
One of the first projects I was proud to shoot were the fighter profiles for the All-American Heavyweights. It was a special training program for American heavyweight boxing hopefuls founded by media mogul Michael King. I was quite awestruck having to photograph these massive, intimidatingly tall and super strong athletes but when I saw the resulting images, I was thrilled. People were reacting very well to the “moody” images and I felt I was beginning to develop my own creative perspective.
Beverly Hills Perfume was my first campaign where I was in charge of casting, developing, executing and delivering from project start to finish. We wanted to introduce a new look to beauty brands by shooting in infrared. This photographic technique by my photographer was truly unique at the time. This is also when I fell in love with talent casting not just based on appearance but for personality and character.
We all face challenges, but looking back would you describe it as a relatively smooth road?
A project that really tested me creatively was a music video I did for Steve Aoki’s music label called Dim Mak. In addition to producing, this was my first time actually directing the shoot and also coordinating the use of drones, filming with chase cars, motorcycle stunt riding and casting not just models but actual motorcycle enthusiasts. One of the best things about working on this project was that I had the pleasure of working with some of my most talented long-time friends.
Production of commercials, media content, etc. is such a huge and varied arena. It’s so competitive and I must admit early on in my career, I wasn’t always confident that I would be able to compete with only limited formal training. Still, I wanted to just dive in because I knew there was just too much to learn. I thrive when it comes to anticipating issues before they become problems and enjoy the challenge of real-time creative problem-solving.
But, like they say when you start your own thing, it’s “out of the frying pan and into the fire.” Not only are you responsible for the creative aspect of the business but now you are also responsible for the ins and outs of running a business and also all of the financial concerns that come with it. There is a lot involved and always a lot more to learn but again ‘learn as you go’ is sometimes the necessary route to go.
Luckily, I’ve met and worked with a lot of generous professionals along the way that helped me to learn and grow and also to learn when I stumbled. Some of these professionals I now consider to be valuable, lifelong friends and creative partners
Thanks – so what else should our readers know about your work and what you’re currently focused on?
Our company Moody Imagery came about because I wanted a place where I could create and showcase work that reflected that ‘moody’ aesthetic that I’ve always gravitated towards. I love it and feel this my calling and I get to work with my talented friends as a bonus.
One project for Moody Imagery that set the tone and direction for us was titled Pink Room. In it my creative team and I were able to experiment in developing and constructing a total ‘Moody’ vibe from start to finish. We created ‘background stories’ for the models, explored new concepts and techniques to visually express these concepts.
I always say that there’s nothing I am more passionate about than the creative process. I find great joy in inspiring and motivating creativity in everyone around me. When you have a trusted team of very talented people firing on all cylinders, it gives you the freedom and motivation to experiment, express yourself, push yourself and each other to create in new and different ways.
In addition to Moody Imagery, I am currently working as an in-house hybrid agency/production Producer as well as the Casting Manager for Scale Media. This is an exciting role where I am responsible for translating the different brand creatives into a production workflow.
We’d love to hear about any fond memories you have from when you were growing up?
Some of my first drawings as a four years old were drawn in storyboard format. I always knew I wanted to tell a story and felt that one image was not enough to fully express myself. In my 5th grade yearbook, when asked what our future dreams were, I wrote “I will have a successful career in advertising just like my Dad.” Even as a young child I already knew I wanted very much to be a part of this seemingly magical world of advertising.
- Website: www.moodyimagery.com
- Instagram: @moodyimagery
- Facebook: https://www.seanelayda.com/
- Other: https://vimeo.com/moodyimagery
Moody Imagery by Eric Medina (Photographer) DimMak Music Video by Will Jobe (Director of Photography) AAH by Sean Elayda (Photographer) BH Fragrance by Alan Calzatti (Director of Photography)