Today we’d like to introduce you to Prisma Pantoja.
Hi Prisma, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I moved to LA back in 2015. I had never even stepped a foot on Cali soil before that so it was definitely a bit of a culture shock. I’ve always been from really small towns and I knew as a little kid that I belonged somewhere bigger. City lights always fascinated me and I’ve always had a thing for the beach. During college, I met some people who I’m super thankful for, they made the move to LA as smooth as it could have ever been. After graduation, I took a leap of faith and that’s how I ended up here chasing dreams.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Not smooth, and definitely STILL struggles along the way, but I would say the culture shock was one of the main ones for me.. not having any family and only a few friends out here in LA. The first couple of months were really tough on me mentally/emotionally. I had a lot of doubts and questioned a lot of my moves. As much as I knew I had outgrown my hometown, I wasn’t so sure that I belonged here either. It took a lot of patience and digging within myself to finally realize that I belonged anywhere I truly wanted to be.
Another struggle is pursuing a career in radio as a woman, which initially is what I came out here to do. I started working as an intern for a show on DASH RADIO and soon after that, it led to a position as a co=host on a revamped show for DASH. While I loved my role, my team and what we did as a whole, there were times I felt under-valued in a male-dominated environment. Never felt disrespected, per say, but as a woman you can feel that you have to work that much harder.
One of the current struggles that I know I still struggle with as a creative is trying to find time and energy to stay dedicated to my craft while not getting lost in the sauce. The days go by so quickly when you’re trying to make money for the bills and basic necessities that you forget to prioritize what you really love and want to do in life. There’s a lot of hard decisions and moves you MUST take to make sure you stay the course.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I moved to LA back in 2015 and I have always been a big fan of sneakers and the streetwear culture. As a kid, I was always the one putting fits together with the latest Jordans and as I grew up, my friends always ended up in my closet borrowing my clothes cause they just knew I had the sauce! LOL, I’ve always been known for putting fits together but being a stylist was never something I necessarily cared for and I found another outlet for that passion instead with building my own clothing brand alongside my sister. — P.S. (the name) came from mine and my sister’s first initials of our names and it’s also the obvious acronym for POSTSCRIPT — A postscript is an additional thought added to letters (and sometimes other documents) that comes after it has been completed. For us, we aim to follow the brand title with messages filled with love, support and insight relating to the person rocking our wear.
After DASH came to an end, I was given the opportunity to take over the platform we built from the show and I decided to revamp it. I brought on a co-host with me to do a very special segment that we just launched early last month. We talk anything from music, sneakers, relationships and our own personal stories for a fun and engaging twist!
I’m proud of being a first generation Mexican woman who took a chance on herself and left home to follow the unknown. I’m pretty close to my family and although it’s hard to be away from them at times, I’m happy that I’ve given myself the opportunity for growth and development away from home. At the end of the day, I want to be known for making a positive impact on my loved ones as well as hoping to inspire them and those who follow up with me. Everybody has their own unique path, make the best of it and always listen to your spirit guides.
Is there something surprising that you feel even people who know you might not know about?
A lot of people don’t know that most of the work that’s produced in my brand and future collections I’ve actually been sitting on for yeaaaaars. I’m such a perfectionist that a lot of my ideas never see the light of day. I’m proud to say that I’ve worked on that flaw throughout the years and have realized that nothing will ever meet those perfect standard fantasies, I just have to put my ideas out and just keep getting better and better with time. So with future collections, you will be seeing a lot of work that’s actually been sitting in old notebooks and pieces of crumpled-up paper that I’ve always kept around.
The first collection of streetwear apparel we have is very special to us because it’s all about being resourceful. So we’ll take old garments that are no longer used and reconstruct them. A lot of the vintage tee’s get patched onto/into tie-dyed sweatpants. Other tee’s get made into shorts. There’s so many different ways to get creative with apparel and make it fashionable while staying resourceful.
- Email: email@example.com
- Website: https://p-s-trap.myshopify.com/
- Instagram: https://www.instagram.com/gopriz/
- Youtube: https://www.youtube.com/channel/UCgx8W5tgTIcJSTBYbuxocCw
- Yelp: https://www.yelp.com/user_details?userid=plcqrpy4kD_j2Kl7sRdEZw&utm_source=ishare
Morgan Ariana Coffey.