Today we’d like to introduce you to Nikki Soliz.
Hi Nikki, please kick things off for us with an introduction to yourself and your story.
I have been doing hair for twenty years. I wanted to originally work in fashion, but I after attending college and feeling lost my mom recommended cosmetology school. I was instantly obsessed! After graduating I immediately started assisting a celebrity extension stylist and then assisted at Umbertos in Beverly Hills. Fast forward to now I have been working behind the chair continually while also doing other things in the fashion/beauty industry. I’ve written for Mane Addicts, instructed at Toni&Guy in West Hollywood and most recently opened my own Studio.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Oh, not at all haha. I don’t think any form of success comes without struggle, especially a career in the beauty industry. During my assisting days (early 2000s) you struggled to just eat every day on an assistant salary, things have definitely changed for the better for assistants these days. I went through the recession in 2008 and looking back that was stressful, but nothing compares to the struggle that the pandemic brought. I am literally still mentally healing from that stress, but when it happened my attitude was hustle or die, so I hustled.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I like to say I make all your hair dreams come true! I’m a hairstylist that specializes in Lived-In hair, think LA cool girl meets Parisienne chic. Nothing to fussy or overdone is the vibe. I don’t ever want my clients to not look or feel like themselves. I would say I’m most known for keeping and transforming hair into its healthiest version while executing beautiful color.
I am most proud of staying true to my aesthetic and work ethic.. Let me explain, I think my industry can be very saturated and competitive and sometimes saying “No” is saying “Yes”. If a client has damaged hair and is requesting a color that will end up damaging the hair more I will not do it. We live in a society where instant gratification is at one’s fingertips, but sometimes hair doesn’t work that way. There is a process.
I feel what sets me apart from others is my desire to keep learning, I’m constantly continuing my growth through education. The worst thing a stylist can do is to stay stagnant. With that, I am constantly educating my clients as well. I love to educate my clients on everything from hair care, I carry three amazing lines (Mr.Smith, Iles Formula, and Incommon) to what techniques I am using to achieve their color. It’s a partnership. I give them the tools to achieve beautiful hair and they give me their trust and loyalty.
What makes you happy?
I’m a people pleaser, so ultimately bringing happiness to others makes me happy. I’m also a creative at heart so being able to be creative in my career is very satisfying. I find that I am most happy when I’m moving forward and learning new things as well. I don’t like to become stuck or too comfortable, and that’s why hair works for me. It’s always changing and I love the challenging aspect of newness. This is also why I am passionate about education in my career.
- Signature Lived-In Color $350 +
- Haircut $95+
- Instagram: @nikki.bleach
Photos:Nikki Soliz Branding: Lauren @Rosemontlane