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Rising Stars: Meet Mike Theory

Today we’d like to introduce you to Mike Theory.

Hi Mike, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I got out of the Marines in 2009 to pursue music. I bought Dj equipment and began to throw shows for my group I was in called Audio Assassins. During this time I was going to Fullerton College for Sound Recording. I started to meet more people in the industry and began to book more shows. Around 2013 I released my first solo project and began to tour around the united states. My first Album was called Liquid Courage. This is the beginning of my clothing line. I started making merchandise for my tours and it just snowed ball from there. I started to fall in love with the creative process of designing. Shortened the name from Liquid Courage to LiQ (Loyalty Integrity Quality)… I brought in a partner Ray Almarez to help grow the brand. We now have our clothes in a few stores in Orange County and our website is up and doing good. We also do pop-up events all around. California.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The hardest part was making the transition from merchandise for an artist to a streetwear clothing brand. It took us a few years to figure out what direction and what we wanted to stand for.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am an artist. I make music and clothes. I just love the creative process. I think I am most known for my music but as of now, I am really focused on growing LiQ. I am most proud of my journey and everything that has led me to where I am at, right now. What sets me apart is my mindset. I know I will never give up and I always have a plan, it’s the Marine in me.

How can people work with you, collaborate with you or support you?
Follow me on IG @MikeTheoryca or @LiQOfficial and send me a Dm you can also find all the clothes on our website www.LiQOfficial.com.

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