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Rising Stars: Meet Liana Grigoryan

Today we’d like to introduce you to Liana Grigoryan.

Hi Liana, thanks for joining us today. We’d love for you to start by introducing yourself.
As an immigrant, I arrived in the US on my birthday in 2013 with my green card visa. I knew that many challenges waited for me before I was able to see the light from the tunnel years later. Being an experienced video editor helped me find a job at an Armenian TV station. Not sure what direction I wanted to go, I enrolled in a fine art photography class at a local college. And the rest magic started. My first project was accepted by Vogue Italia. After I began to work for Elite LA, taking photos of their new models. After that, I turned all the photoshoots into publications. I worked very hard, and I was very serious about fashion editorial photography. I quit my video editing job after four years and started fashion photography full-time.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I arrived in the US all alone and it wasn’t fun. No job lined up, no contact list, and no idea what the next step will be. But I had a positive approach to the new opportunities. I stayed in my mutual friend’s place for one month before finding a video editing job at a local Armenian TV station. I was an experienced video editor. I was able to rent a small studio close to my work, being able to walk there. For almost three years, I worked at the same TV station while finding a photography job on the side. I was all alone, new in a big city. Everyone tried to convince me that a photographer can only earn money by shooting special events like weddings. After a couple of wedding shoots, I realized that I couldn’t force myself to do the job I was not excited about. I quit my wedding photographer career and started to photograph families and kids. Still, it wasn’t what I wanted. Then I began to attend Glendale Community College, a photography class indeed. Everything started with a fine art photography class. With my first model Emily, we created a magic project, which was accepted by Vogue Italia right away. Also, I had a gallery show later in college.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
My next move was in fine art photography when I met with different professional models for my projects. My first “Inner Peace” project with my lovely model Emily was accepted to Vogue’s photo vogue sector. Besides the love of working for fashion magazines as an editorial fashion photographer, I learned that one can never work and have a good result without a team. It doesn’t matter how talented you are. You can never achieve big things when you work alone. Applying color theory skills, using strange poses, unexpected angles, and emotional facial expressions are my goal to achieve in one photo. Every time picking up a camera, it’s a challenge because for example, going to the same place doesn’t mean you can get the same result every time. I believe that concept of how the photographer overcomes the challenge that defines their style. Uniquely presenting the world the way it shows the style.

Do you have any memories from childhood that you can share with us?
I was first inspired to become a photographer by my uncle, who at a young age gifted me with a Zeiss film camera. From that very moment, I fell head over heels in love with what would become a lifelong adventure.

Contact Info:

Image Credits:

1st two photos Brianna Michelle 2nd two photos Christina Wen 5th Nicoleta Vaculov 6th Marcus and Sara 7th Tyler Faye 8th Xenia Ortiz

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