Today we’d like to introduce you to Katie Laster.
Hi Katie, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I was approaching 30 and lost my job at a start up company due to funding. I was a jill of all trades, I worked in music, radio, marketing, a law firm, post-production and environmental. I always had a fascination with aesthetics, specifically waxing. I never had the courage to enroll in school because I couldn’t figure out how to go to school full time and support myself. When I lost my job just a few months before I turned 30, I took it as a sign that it was time for me to finally go for it. I was so broke I didn’t even have the $100 application fee so my former boss gave it to me. I went to school while on unemployment and it was the best decision I ever made. A few months before I graduated, I took a job at a new facial bar called Face Haus in Studio City as front desk and then as soon as I received my license, I transferred to the floor. When I first started, I told myself it would be a job until I could find a waxing job. I ended up falling in love with skincare and helping people feel better about themselves. I ended up staying five years. Once I left there, I took a position at a skin studio in Toluca Lake and realized it was time for me to do my own thing. I started my own business in under two weeks in December of 2018 and I haven’t looked back!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This industry is hard. It’s not for someone who isn’t willing to work their ass off and hustle. There is no “9-5” in this industry. I sacrificed my living situation in order to start my business (that’s a nice way of saying I moved back in with my dad!). Another challenge is finding the right fit when it comes to who/where you rent from. It’s like finding a good roommate, and sometimes it’s not always going to work.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a licensed esthetician, which means I studied skincare and perform facials as well as waxing but I specialize in facials. I’ve been told I have “magic hands” so I’ll take that! I offer facials using organic products from Eminence and Hylunia. Before I had my own business, I was featured three times on Buzzfeed which was a very fun experience! One of my main goals is to make every single person who walks through my door feel safe and comfortable. I want them to feel like they are visiting a friend who cares about them and their skin – no judgment!
Where do you see things going in the next 5-10 years?
This industry is a staple, especially in Los Angeles. Skincare has come a long way from “only the privileged” to just about everyone sharing their skin routine on social media. I love that skincare and facials have been more normalized in the recent years. I’ve always said taking care of your skin shouldn’t be a luxury. Unfortunately, Covid shutdowns has hit the beauty industry especially hard with most of us having to shut down for most of the year. A lot of solo estheticians had to permanently close their doors, which is incredibly sad. It will take a while to recover. I think in the next 5-10 years, we will continue to be a staple in personal grooming and there are always new and fun tools and treatments coming out which keeps this career exciting.
- $89 Mayday Signature Facial
- $129 Hydroderm Facial
- $220 The Everything Facial
- $129 Anti-Aging Facial
- $149 Blue Light LED Acne Facial
- Email: email@example.com
- Website: Maydayskincarela.com
- Instagram: Instagram.com/maydayskincarela
- Facebook: Facebook.com/maydayskincarela.com
- Yelp: https://yelp.to/iZfabKAqadb